The Emotional Characteristics of White for Applications of Product Color Design

Na, Nooree; Suk, Hyeon Jeong

doi:10.1007/978-3-319-04798-0_20

Cited by 15 publications

(16 citation statements)

References 6 publications

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“…In contrast with previous studies, white was not related to low price, low classes, surprise, sadness, anger, boredom, or fear (see Table ). In the context of industrial design, Na and Suk, suggested that white is regarded as elegant; however, in this study it was not directly related with elegant but positive terms such as clean and soft. The difference between these two studies might be due to differences of context and scale.…”

Section: Discussionsupporting

confidence: 89%

“…Na and Suk investigated emotional characteristics of white, in the context of product design and concluded that white was assessed as the most elegant color when it is compared with other colors. 26 Findings of two studies contradicted about the meaning of white. This contradiction might be result of different contexts: product colors 26 and brand colors.…”

Section: Colors In Interiorsmentioning

confidence: 98%

“…Moreover, products carry these color associations as well. Na and Suk investigated emotional characteristics of white, in the context of product design and concluded that white was assessed as the most elegant color when it is compared with other colors . Findings of two studies contradicted about the meaning of white.…”

Section: Introductionmentioning

confidence: 99%

“…Findings of two studies contradicted about the meaning of white. This contradiction might be result of different contexts: product colors and brand colors . More studies are needed to have a better idea on the meaning of white.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Understanding responses to materials and colors in interiors

Ulusoy

Olguntürk

2016

Color Research & Application

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This article investigates the free associations of materials and colors in the context of interior architecture. Materials and colors rarely appear alone in interiors; therefore, in the scope of this study, the researchers explored material pairs and color pairs in addition to single materials and single colors. To elicit free associations from these interior design elements, 192 randomly selected volunteers participated in an experiment using a group of material (fabric, timber, plasterboard) and color (red, green, white) models under controlled conditions. The results contribute to an increased understanding of the associations between the concepts of materials and colors in interiors. While, each model was associated with sensory descriptors, only some models were associated with symbolic or affective descriptors. Single materials were related to different descriptors in interiors on their own, but when they were paired they were associated with fewer affective descriptors. The results showed that color pairs were always associated with all types of descriptors with an exception of red and green color pair, which was not mentioned with affective descriptors. The study findings are expected to be beneficial for interior architects, architects, product designers and researchers who want to shape and investigate a user's experience of interiors.

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Section: Discussionsupporting

confidence: 89%

Section: Colors In Interiorsmentioning

confidence: 98%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Understanding responses to materials and colors in interiors

Ulusoy

Olguntürk

2016

Color Research & Application

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“…This is consistent with the results of Wang et al (2016) and Nijdam (2009) who indicate that the black color will arouse a stronger emotion reaction than white color will. Moreover, the white color disseminates a positive impression to remind the users of the clean, pure, fresh, beautiful, gentle and natural emotions (Saito, 1996), while the black color is dark and blurry (Na & Suk, 2014). Therefore, it is extremely important to select the appropriate color and deliver the required product emotion in the product design.…”

Section: Feature In Uencing Product Affect Valencementioning

confidence: 99%

The Correlation and Appropriateness Between Affect Valence of Consumer and Design Feature: Preliminary Evidence from an Event-Related Potentials Investigation

Wang

Yang

2020

Preprint

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Background: Consumer requests in selecting products in recent years have been transformed from the functional practicability to affect request. The affect factors have a great influence on the decision-making process of consumers when purchasing products. This study takes the watch as the research example, discusses the effects and correlation of its design feature to the emotions; the results are supplemented by the objective reflection of measuring brain waves. Results: Brain wave readings of 16 interviewees with designing backgrounds are recorded, as well as the reflection brain zone and amplitude of the LPC component with the Event-related Potentials (ERPs). The research verified that the shape, percentage, patterns and colors will affect the emotional reactions of consumers’ brains. Conclusions: The research results can promote an ERP measurement tool to detect relevant consumer topics or design research. In addition, the combination and matching of different design elements can also serve as the designing parameters for the innovation of a digit model, as well as raise the systematic emotion design in accordance with the design factors that effectively affect consumers’ emotions.

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The emotional design of product color: An eye movement and event‐related potentials study

Ding

Song

Pei

et al. 2021

Color Research & Application

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It is the key to accurately obtain participants' emotional responses to product color for the product color emotional design. However, traditional research rarely studies participant's internal emotion cognition and changing mechanism. In this article, a color emotional design method based on eye movements and event‐related potentials is proposed. Participative behavior experiment, eye movement, and event‐related potentials were carried out. Participants evaluated the electric iron pictures with different color layout and color number to obtain participants' participative feelings before eye movement and ERPs experiment. The results showed that three‐color samples were more popular than two‐color samples, and the participants' emotions were more positive when the color blocks were evenly distributed. The larger the pupil diameter in the eye movement data, the more positive the participants felt. Participants responded quickly to positive and negative stimuli when shown the two‐color samples, and the average amplitude of the early components P1 and N2 exhibited significant changes. For the three‐color samples, the average amplitude changes of positive and neutral states of participants mainly occurred in N2 and P3 components. However, there were no significant changes in the negative state. The combination of participative and objective methods is expected to offer an important basis for the research of color emotional design method based on color layout and color number, and to provide reliable indicators for the future analysis of physiological data and product color evaluation models.

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The Emotional Characteristics of White for Applications of Product Color Design

Cited by 15 publications

References 6 publications

Understanding responses to materials and colors in interiors

Understanding responses to materials and colors in interiors

The Correlation and Appropriateness Between Affect Valence of Consumer and Design Feature: Preliminary Evidence from an Event-Related Potentials Investigation

The emotional design of product color: An eye movement and event‐related potentials study

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