The Emerging Market of Sub-Saharan Africa and Technology Adoption

Abstract

In the United States, Organization for Economic Co-operation and Development (OECD) countries and several emerging economies in Asia, mobile technologies have become ubiquitous and core to everyday lives. The same cannot be said for many countries in Sub Saharan Africa (SSA). The availability, affordability and use of information and communication technology (ICT) continue to pose a major challenge to the progress of this important emerging economy and their participation in a networked and “flat world.” Writers (Bishop et al., 1999; ADB, 2003; Fisher et al., 2004; Elijah & Ogunlade, 2006; Etim, 2009; Ssewanyana, 2007) argue for the use of ICT to enable the SSA population in the area of economic and personal development. This paper examines the emerging economy of SSA adoption of mobile technologies in comparison to the U.S.A and reports a study on the features that SSA students desire in mobile phones. The key finding was that study participants desired Internet access via mobile phones.

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