“…A degree of liberalization of previously centralized economies has reaped rewards, but the economic gap between Cambodia, Lao PDR and Myanmar and the remaining countries is substantial (OECD, 2013). Vietnam is also comparatively undeveloped, but it has a rising middle class (King, Phuong, & Nguyen, 2008) alongside Indonesia (Crouch, 2001), Malaysia (Embong, 2002), Thailand (Funatsu & Kazuhiro, 2003) and the Philippines (Kimura, 2003). Singapore's middle class is longer established (Rodan, 1993;Tan, 2004) and, elsewhere, while per capita incomes are modest, they are improving.…”