“…In contrast, studying a range of controls enable an understanding of how different controls supplement and complement each other and how contrasting controls may create beneficial dynamic tensions that promote innovation (Curtis and Sweeney, 2017; Henri, 2006; Moll, 2015; Mundy, 2010; van der Kolk et al , 2020). Many recent studies have thus started to incorporate a broad set of controls, going beyond formal accounting-based controls (Davila et al , 2009; Chenhall and Moers, 2015) to include informal and “softer” forms of controls (Akroyd et al , 2019; Akroyd and Kober, 2020; Evans and Tucker, 2015; Goebel and Weissenberger, 2017; Grunwald-Delitz et al , 2019; Tucker, 2019).…”