This article examines how images on a sarcophagus involved Roman viewers in processes of thinking by analogy and so invited them to engage in meditation on death. This more thanatological slant is sidelined in current approaches that emphasise how exemplary figures on sarcophagi consoled the bereaved and praised the dead. Building on these approaches, together with work on the mediating role played by artefacts in thought, this article proposes that analogies on sarcophagi also invited the living to think about their own death and the possibilities and limitations of analogy for thanatological reflection. It argues, further, that sarcophagi should be read more expansively, allowing for figures and scenes to have more than one identity rather than collapsing them into one: this multiplicity reinforces meditation on death. The article focuses on Roman sarcophagi that feature Adonis, with emphasis on the Rinuccini sarcophagus; this unusual sarcophagus explicitly juxtaposes real-life and mythological scenes.