Within the accounting literature, there has recently been a rapid rise in the number of published papers concerned with the issue of biodiversity. The argument expressed within these papers tends to begin by stressing the magnitude of planet-wide biodiversity loss, frequently invoking the warning from some biologists that humanity is causing a modern-day mass extinction event (see Ceballos et al., 2015). The argument then proceeds to suggest that since accounting plays a major role in shaping society, then accounting for biodiversity can/should have a role in addressing biodiversity loss (e.g. Jones & Solomon, 2013). However, within this extant literature there have emerged two distinct approaches to thinking about how accounting can play such a role. A first approach focuses on efforts to bring biodiversity into existing social and environmental accountability mechanisms, such as corporate sustainability reporting. A second approach takes a different starting point, looking instead to biodiversity conservation efforts and then investigating the role of accounting in such efforts. The purpose of this short commentary is to set out the essential features of these two approaches, and to argue that it is this second approach that offers research in accounting for biodiversity the most potential to develop into a force for conservation. First approach: biodiversity reporting A major stream of accounting research on the theme of biodiversity has been the study of corporate reporting on this topic. As such, this work is a continuation of social and environmental accounting research into corporate disclosure practices, or what Bebbington and Larrinaga (2014, p. 397) call a 'sociology of preparers'. Content analyses of biodiversity reporting have covered listed corporations