The Email Conservation Task: Testing the validity of an online measure of direct pro-environmental behavior
Daniel Farrelly,
Manpal Singh Bhogal,
Lee Badham
Abstract:There is a need for valid measures of pro-environmental behavior, in particular ones measuring actual behavior. In response, a number of such measures have been introduced recently, however each faces limitations such as high costs, practical use and/or only measure indirect environmental behavior, limiting their scope, accessibility and inclusivity. In response, this study introduces the easily administered and low cost Email Conservation Task (ECT), which measures direct pro-environmental behaviour (in this … Show more
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