Abstract:This research study measures Uber’s community support initiatives’ return on investment (ROI). The company examined is Uber Technologies Inc. (Uber), which donates time and resources to support communities in need after natural disasters or lack social support. This study will take a quantitative approach by measuring the value of Uber’s community support initiatives’ earned media. The research will use a case study analysis to investigate how companies like Uber generate and assess the ROI of their social ent… Show more
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