The basic principles of electronic spectroscopy of atoms and molecules in the gas phase are presented. In the first part, the elementary concepts necessary to describe the electronic structure of atoms, diatomic molecules, and polyatomic molecules are introduced in a systematic manner, with an effort to classify the different interactions (electrostatic, spin–orbit, hyperfine) and types of motions (electronic, vibrational, rotational), which determine the energy level structures. In the second part, electronic transitions are discussed, with their spin‐rovibrational structures. Examples ranging from the simple band structure of
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electronic transitions of homonuclear diatomic molecules to the highly complex band structure of polyatomic molecules subject to strong vibronic interactions are used to illustrate the richness of electronic spectra.