A novel class of self-doping conjugated oligomers, E,E-2-(sulfoalkoxy)-5-alkoxy-1,4-bis [2-(2,4,6-trimethoxyphenyl) ethenyl]benzenes, is presented. The synthesis and spectroscopic characterisation of five such oligomers are described, and an electrochemical analysis using cyclic voltammetry is performed to determine the anodic peak potentials. A structural study is performed on six self-doping oligomers in which the structures and energies of the possible mono-molecular forms of the electrically conducting doped material are described and evaluated using Hirshfeld charges and the Quantum Theory of Atoms In Molecules.