The efficiency of use of energy saving technologies in construction

The article deals with the problem of increasing the effectiveness of the introduction of energy-saving technologies and energy-efficient development of the Russian economy. The analysis of failures introduction to the B2B and B2C markets energy-saving technologies, products, programs and low interest of participants testifies to underestimation of marketing tools. The purpose of the study is to substantiate the need to use a marketing approach to the development and implementation of energy-saving programs, products and technologies in the B2B and B2C markets. The methodological basis of the research is the methods of logical, statistical, comparative, expert analysis, marketing research. The information base was made by normative legal acts, state programs in the field of energy efficiency, analytical materials, expert assessments. Research results: the necessity of marketing support of energy efficiency projects in the four-level system “state-region-companies-population” is substantiated; the features and key elements of the marketing model of energy-saving technologies, products, programs are highlighted; formulas for assessing the attractiveness and identifying stimulating factors at four levels are proposed, taking into account the classical approaches to assessing the effectiveness of investment projects. Practical value lies in the possibility of using recommendations in promoting and evaluating the attractiveness of energy-saving products, technologies and programs.

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Financial stimulation as factor of competitiveness rise of residential developers

Barinov

Vasilchikova

Potekhin

2020

IOP Conf. Ser.: Mater. Sci. Eng.

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The paper deals with the analysis of scientific works about resettlement from dilapidated housing in Voronezh. Authors offered the system of financial stimulation for construction projects, which are based on government-private partnership. The financial stimulation is based on different mechanisms and its purpose is to rise influence on financial interests of participants investment-construction projects. This is solution to the problem of dilapidated housing and developer’s competitiveness rise. The solution has two instruments: first is tax stimulation and the second is rise of program efficiency by using financial resources. Preliminary evaluation has shown that algorithm of design and introduction allows achieving the following results: decrease tax load, decrease investor’s need in finance, and transparency rise and quality of finance control rise. The risk exists because non-purpose usage of developer’s income at the best case in any period leads to losing the opportunity of finalizing construction object, or in the worst case – bankruptcy. Project financing with current mechanism helps to decrease expenditures and to rise competitiveness of residential developers.

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The efficiency of use of energy saving technologies in construction

Cited by 3 publications

References 1 publication

Sustainable development of construction and renovation of modern health facilities

Sustainable development of construction and renovation of modern health facilities

B2B and B2C marketing of energy-saving products, technologies and programs

Financial stimulation as factor of competitiveness rise of residential developers

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