The efficacy of shopping value in predicting destination loyalty

Tourist post-visit attitude towards products associated with the destination country

“…Past studies have suggested that the major antecedents of destination loyalty are satisfaction (Ali et al;del Bosque & Martín, 2008;Meleddu, Paci, & Pulina, 2015;Prayag, Hosany, & Odeh, 2013) and perceived value (Chen & Chen, 2010;Sirakaya-Turk et al, 2015). Destination loyalty is frequently defined as positive behavioral intentions that include plans to revisit and willingness to recommend (Chen & Chen, 2010;Chi & Qu, 2008;ForgasColl et al, 2012;Leong et al, 2015;Sirakaya-Turk et al, 2015;Yoon & Uysal, 2005).…”

“…Destination loyalty is frequently defined as positive behavioral intentions that include plans to revisit and willingness to recommend (Chen & Chen, 2010;Chi & Qu, 2008;ForgasColl et al, 2012;Leong et al, 2015;Sirakaya-Turk et al, 2015;Yoon & Uysal, 2005).…”

“…Destination loyalty is often measured using revisit intention (e.g. Leong et al, 2015;Sirakaya-Turk, Ekinci, & Martin, 2015), however research suggests that revisit intention diminishes over time and actual repeat visits are rare (Jang & Feng, 2007; McKercher, Denizci-Guillet, & Ng, 2012). Tourism motivation is primarily about exploration, novelty seeking and wanderlust, and its consumption is relatively infrequent, in comparison to daily consumption activities (Crompton, 1979).…”

Experiential tourist shopping value: Adding causality to value dimensions and testing their subjectivity

“…To select the retail setting where these objectives and research questions were to be tested, we concentrated on one specific retailing target that has not benefited from the meaningful experiential approach: tourist shoppers. As Sirakaya‐Turk et al (, p. 1882) have recently claimed, “although shopping is the most popular leisure activity at tourism destinations, the activity remains at the periphery of the mainstream tourism research” and “The call for more research into tourist shopping's experiential aspects (…) suggests the need to further investigate how shopping experiences help create destination loyalty.” Indeed, shopping is crucial for the tourism industry as it often takes “the lion's share of tourists' total expenditure” (Li, Deng, & Moutinho, , p. 191). Shopping can sway the choice of destination, as it is a major part of a tourist's decision‐making process (Brown, ; Sirakaya‐Turk et al , ; Choi et al, 2015; Choi, Heo, & Law, ; Choi, Heo, & Law, ).…”

“…Both tourism (Goldsmith & Tsiotsou, ) and retailing (Sullivan, Kang, et al , ) are fully experiential products, in the sense that they can paradigmatically be explained through the combination and interdependence of both functional and emotional aspects. Nevertheless, in spite of this dual relevance, research on experiential tourists' shopping values and their connection to behavioral intentions (satisfaction and loyalty) is relatively limited and has only recently started to surface (e.g., Choi et al , , ; Sirakaya‐Turk et al , ; Zaidan, ). It adds causality to experiential dimensions: This work tests a structural model proposing a chain of effects between experiential value dimensions, moving on from other works that consider experiential value dimensions to have equally direct effects on the overall perception of value, customer satisfaction, and loyalty. It tests the relativistic and subjective nature of value perceptions (Holbrook, ; Li et al, ) as an additional measurement of the experiential approach, by building a multidimensional index for experiential tourist shopping value (ETSV index), in order to find significant differences in tourist shoppers in terms of age, gender, and nationality.…”