The effects of virtual reality (VR) and augmented reality (AR) on senior tourists’ experiential quality, perceived advantages, perceived enjoyment, and reuse intention

Yu, Jongsik; Kim, Seongseop; Hailu, Tadesse Bekele; Park, Junghyun; Han, Heesup

doi:10.1080/13683500.2023.2165483

Cited by 30 publications

(2 citation statements)

References 58 publications

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“…However, in reality, tourism experiences generated by AR may not universally superior to those of original environment, because tourism experiences tend to be variable due to both subjective and objective factors [44,45]. One study [8] found out that respondents using innovative technology recalled less from their trip than a control group, indicating they paid more attention to the device itself rather than to their immediate experience of the environment.…”

Section: Augmented Reality In Tourismmentioning

confidence: 99%

The Technology Acceptance on AR Memorable Tourism Experience—The Empirical Evidence from China

Li,

Jiang

2023

Sustainability

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The application of augmented reality (AR) technology has revolutionized the memorable tourism experience (MTE) of travelers, while challenging traditional destination marketing practices. As AR technology emerges as a promising approach to enhancing tourists’ experiences in tourism destinations, it becomes increasingly crucial to delve into the specific mechanisms through which AR generates MTE. Therefore, this study integrated MTE into the various conceptual structures of the Technology Acceptance Model (TAM), aiming to explore the antecedents and consequences of MTE formation within the TAM framework. Additionally, the specific relationship between TAM and different degrees of MTE was also discussed. The results indicated that perceived usefulness (PU) and perceived ease of use (PEOU) of AR technology are antecedents for MTE formation. In the High-MTE group, both PU and PEOU had a significant effect on MTE, but in the Low-MTE group, only PEOU had a significant effect on MTE. At the same time, the attitude towards usage (ATU) and the behavioral intention (BI) of AR are two significant consequences of MTE, in which ATU also plays the role of mediator between MTE and BI. Specifically, in the high-MTE group, MTE has a significant positive effect on both the ATU and BI of AR, while the Low-MTE group influences BI only through the complete mediating effect of ATU. This study enriched the existing literature by exploring a new model of using AR to enhance MTE, providing significant implications for future tourism research and the sustainable development of tourist destinations.

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Section: Augmented Reality In Tourismmentioning

confidence: 99%

The Technology Acceptance on AR Memorable Tourism Experience—The Empirical Evidence from China

Li,

Jiang

2023

Sustainability

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“…In recent years, the landscape of higher education has undergone a profound transformation due to the rapid advancement of technology [1]. Among the myriad technological innovations, Virtual Reality (VR) technology has emerged as a promising tool with the potential to revolutionize the traditional classroom experience [2]. VR, a computergenerated simulation of a three-dimensional environment that can be interacted with in a seemingly real or physical way, offers unique opportunities to engage and immerse students in educational content [3].…”

Section: Introductionmentioning

confidence: 99%

The Impact of Virtual Reality Technology on Student Engagement and Learning Outcomes in Higher Education

2023

Proceeding Book of 2nd International Conference on Recent Academic Studies ICRAS 2023

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Virtual Reality technology has gained prominence in higher education as a potential tool to enhance student engagement and learning experiences. This study examines the impact of Virtual Reality technology on student engagement and learning outcomes in higher education settings. Through a qualitative approach, a systematic review of recent studies between 2013 and 2023 were assessed to uncover how the integration of Virtual Reality technology in various courses affected students' motivation, comprehension, and retention of complex concepts. Preliminary findings suggest that students exposed to Virtual Reality-enhanced learning experiences exhibit higher levels of engagement, improved understanding of abstract subjects, and increased retention rates. This research contributes to our understanding of the potential benefits and challenges of integrating Virtual Reality technology into higher education and provides insights into effective pedagogical strategies for its implementation.

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Hall

2024

The Wiley Blackwell Companion to Tourism

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The effects of virtual reality (VR) and augmented reality (AR) on senior tourists’ experiential quality, perceived advantages, perceived enjoyment, and reuse intention

Cited by 30 publications

References 58 publications

The Technology Acceptance on AR Memorable Tourism Experience—The Empirical Evidence from China

The Technology Acceptance on AR Memorable Tourism Experience—The Empirical Evidence from China

The Impact of Virtual Reality Technology on Student Engagement and Learning Outcomes in Higher Education

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