The effects of types of touch and haptic cues on choice overload
Nguyen T. Thai,
Ülkü Yüksel,
Joann Peck
Abstract:Although consumers are commonly exposed to numerous choices and the opportunity to touch products when they shop, the literature remains unclear on how both factors simultaneously affect choice. With the growth of online shopping, touch literature has studied the effects of mere touch (i.e., nondiagnostic tactile contact) or vicarious touch (e.g., observing a hand in physical contact with a product or imagining touching a product) to demonstrate that these nondiagnostic haptic inputs can comparably influence c… Show more
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