The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising

Uribe, Rodrigo; Fuentes-García, Alejandra

doi:10.1016/j.appet.2015.03.030

Cited by 38 publications

(46 citation statements)

References 40 publications

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“…Given the choice of three similar snacks, 45% of children consumed the advertised product after high frequency exposure compared with 31% after lower frequency product placement and 18% in the control condition (p<0.05) [71]. Similarly, combined exposure to McDonald's food product placement plus McDonalds TV advertising saw children's (n=483, 9-15 years) intention to consume fast food increase from 18% (control condition) to 47% (single exposure) to 54% (p<0.05) [56]. Likewise for their intention to consume McDonalds: 38% (control) to 45% (single exposure) to 57% (combined exposure) (p<0.05).…”

Section: Experimental Studies Using Premium Offersmentioning

confidence: 92%

“…As reported above, the majority of these studies examined the acute, short-term effects of marketing on children's food behaviours (3-12 years). Many utilised between-subject study designs with children randomised to conditions (n = 63 -1302) [56,[60][61][62][66][67][68][69][70][71][72][73][74][75][76][77]; the remainder within-subject, counterbalanced designs with randomisation to condition order with a washout-period of more than two weeks (n=42-281) [ As previously mentioned, conducting experimental studies in this domain over longer periods is methodologically challenging and expensive [39] and, as such, research of this nature is limited. Two studies, however, give insight to the longer effects of food advertising exposure.…”

Section: Experimental Studies Using Premium Offersmentioning

confidence: 99%

“…This included studies that manipulated exposures to TV advertising [56][57][58][59][60][61][62][63][64][65][66], Internet advergames [67][68][69][70], product placement in movies [71,72], brand endorsers [28, 29, [73][74][75] and premium offers [76,77].…”

Section: Experimental Evidencementioning

confidence: 99%

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The Impact of Marketing and Advertising on Food Behaviours: Evaluating the Evidence for a Causal Relationship

et al. 2016

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The prevention of overweight in childhood is paramount to long term heart-health. Food marketing predominately promotes unhealthy products which if over-consumed will lead to overweight. International health expert calls for further restriction of children's exposure to food marketing remain relatively unheeded, with a lack of evidence showing a causal link between food marketing and children's dietary behaviours and obesity an oft cited reason for this policy inertia. This direct link is difficult to measure and quantify with a multiplicity of determinants contributing to dietary intake and the development of overweight. The Bradford Hill Criteria provide a credible framework by which epidemiological studies may be examined to consider whether a causal interpretation of an observed association is valid. This paper draws upon current evidence that examines the relationship between food marketing, across a range of different media, and children's food behaviours, and appraises these studies against Bradford Hill's causality framework. IntroductionCardiovascular disease (CVD) is largely preventable, yet, globally, it contributes to the greatest burden of premature mortality [1]. Modifiable, diet-related CVD risk factors include overweight and obesity and high consumption of saturated and trans fatty acids, refined carbohydrates and sodium [2,3]. Establishing healthy dietary behaviours and maintaining a healthy weight in childhood is paramount for maximising heart-health [4], however within our current food environment, this has never been more challenging.

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Section: Experimental Studies Using Premium Offersmentioning

confidence: 92%

Section: Experimental Studies Using Premium Offersmentioning

confidence: 99%

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The Impact of Marketing and Advertising on Food Behaviours: Evaluating the Evidence for a Causal Relationship

et al. 2016

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“…3,5,8,10 Effect studies on unhealthy food placements, such as salty snacks, sweets and soft drinks, have furthermore continuously shown that children's attitudes and consumption behaviors are heavily influenced by these presentations. [11][12][13][14][15][16][17][18][19] Simultaneously, studies on healthy food placements, such as fruits or vegetables, showed that it is comparatively hard to steer children toward healthy food choices. 20,21 This can be explained by the fact that humans have an inherent preference for sweet products.…”

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confidence: 99%

Food as an eye‐catcher. An eye‐tracking study on Children's attention to healthy and unhealthy food presentations as well as non‐edible objects in audiovisual media

et al. 2020

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BACKGROUND Food presentations within media content are often made responsible for todays' obesity epidemic. This assessment is based on the assumption that food presentations create cue reactivity, which in turn affects the amount of food intake. OBJECTIVE This study investigates children's implicit reactions (cue reactivity) toward healthy, unhealthy, and non‐ediblel objects. METHODS We conducted an experimental eye‐tracking study comparing children's cue reactivity assessed with visual attention toward healthy and unhealthy food presentations, as well as non‐edible objects. We controlled for the role of children's hunger, body mass index (BMI), and age. RESULTS Results indicated no difference between healthy and unhealthy food presentations, yet food generally aroused more visual attention in children compared to non‐edible objects. Explicit memory for the embedded foods or objects was mediated through visual attention. However, unhealthy food presentations also directly affected children's explicit memory. CONCLUSIONS Compared to non‐edible objects, food presentations seem to be eye‐catchers that immediately grab children's attention and they are also able to maintain this attention. Yet, for unhealthy food presentations, memory seems to be less dependent on visual attention. That is, compared to healthy products or non‐edible objects, unhealthy food presentations do not require the same amount of visual attention in order to be remembered.

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“…Most studies that investigate brand placement effects measure attitudes or behavioural intentions (e.g. Uribe and Fuentes-Garc ıa 2015). Actual choice or actual food consumption are only considered in a few studies (Auty and Lewis 2004;Matthes and Naderer 2015;.…”

mentioning

confidence: 99%

Placing snacks in children's movies: cognitive, evaluative, and conative effects of product placements with character product interaction

Naderer

Matthes

Zeller

2017

International Journal of Advertising

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The effects of TV unhealthy food brand placement on children. Its separate and joint effect with advertising

Cited by 38 publications

References 40 publications

The Impact of Marketing and Advertising on Food Behaviours: Evaluating the Evidence for a Causal Relationship

The Impact of Marketing and Advertising on Food Behaviours: Evaluating the Evidence for a Causal Relationship

Food as an eye‐catcher. An eye‐tracking study on Children's attention to healthy and unhealthy food presentations as well as non‐edible objects in audiovisual media

Placing snacks in children's movies: cognitive, evaluative, and conative effects of product placements with character product interaction

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