The effects of transaction methods on perceived contamination and attitude toward retailers

Fennell, Patrick; Pasirayi, Simbarashe; Johnson, Aaron C.; Rice, Dan Hamilton

doi:10.1080/10696679.2021.2000335

Cited by 3 publications

(4 citation statements)

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“…We find that firm value improves when retailers use promotions to incentivize customers to adopt mobile payments. Promotional efforts likely increase the adoption rates of mobile payment apps, and because customers who use mobile payments have higher willingness to pay, have a favorable brand image of the retailer, and generally spend more per shopping trip (Dorotic and Pauwels 2020; Falk et al 2016; Fennell et al 2022; Liu and Mattila 2019), this likely increases retailers’ cash flows and subsequently their firm value. Our results also show that mobile payments generate more positive stock market reactions for retailers that target younger customers as opposed to those that target older customers.…”

Section: Discussionmentioning

confidence: 99%

“…Future research may also consider examining how customer buying behavior changes (i.e., items purchased, basket size) after the adoption of mobile payments by the retailer. Lastly, future researchers could also explore the fit between the firm and technology adoption (Fennell et al 2022). For example, retailers like Best Buy predominantly sell tech products, whereas a grocer like Kroger does not.…”

Section: Discussionmentioning

confidence: 99%

“…Adoption of mobile payment technology is driven by customers who value hygiene, convenience, and security. Compared with traditional payment methods, mobile payments are perceived as more hygienic, as customers do not handle cash or touch shared devices such as point-of-sale systems (Fennell et al 2022). Furthermore, mobile payment technology can facilitate a faster checkout process, provide added convenience for customers (Boden, Maier, and Wilken 2020;Shin 2009), and be considered more secure than traditional transaction methods (Arvidsson 2014;Pal et al 2017).Research on technology adoption in general, and mobile payment methods more specifically, tends to focus on the drivers of adoption, such as customer characteristics (e.g., age, education, income) and attitudes toward the technology (e.g.,…”

mentioning

confidence: 99%

“…Our study contributes to two distinct literature streams. In contrast to previous mobile payment research that focuses on how adopting mobile payments impact customer responses such as avoidance of contamination (Fennell et al 2022), convenience, satisfaction (Liu and Mattila 2019; Rodríguez-Torrico, San-Martín, and San José-Cabezudo 2019), store price image, willingness to pay (Falk et al 2016), and purchase intentions (Dorotic and Pauwels 2020), the focus of this article is on the impact of mobile payments on firm value, an underexamined topic in this literature stream. Another body of research investigates how mobile payments impact firms.…”

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confidence: 99%

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The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions, Customer Segment, and Rollout Strategy

Pasirayi¹,

Fennell²

2022

Journal of Interactive Marketing

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Mobile payment technology platforms are quickly gaining popularity. Despite this growth, academic research offers little insight into how adopting mobile payment technology impacts firm value. Further, extant studies are silent on the factors that determine the outcome of pursuing this strategy. Results from an event study of 152 announcements of mobile payments show an increase in firm value by an average of 1.03%, highlighting their effectiveness. Further analysis reveals characteristics of mobile payments that can augment this change in firm value. Specifically, positive firm value accrues when retailers promote the use of mobile payments to their customers. The authors also find that, compared with retailers whose target market comprises older customers, retailers targeting younger customers benefit more from adopting mobile payments. Finally, this study reveals an early-mover advantage, which is maximized in conjunction with an expansive, national rollout strategy. In fact, although a national rollout can be more beneficial early, the results show that for retailers that adopt mobile payments later, there is no difference between using an expansive rollout or a more limited, phased rollout strategy.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

mentioning

confidence: 99%

mentioning

confidence: 99%

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The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions, Customer Segment, and Rollout Strategy

Pasirayi¹,

Fennell²

2022

Journal of Interactive Marketing

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Predicting NFC-based mobile payments usage intention with perceived usefulness as mediator: a dual-stage PLS-SEM and NCA analysis

Kumar,

Mishra,

Saini

2024

JAMR

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PurposeThe increasing prevalence of mobile phones and the ease of cheaper Internet access have accelerated the growth of mobile-based payments in India. The study aims to identify must-have and should-have factors affecting consumers’ usage intention toward “Near-Field Communication (NFC)” based mobile payments.Design/methodology/approachThe research integrates diffusion innovation theory and the technology acceptance model. Employing a mixed-methods approach, combining partial least square structural equation modeling and Necessary Condition Analysis (NCA). Thus, the study draws from qualitative interviews and a quantitative survey of 218 respondents.FindingsThe study results indicate that the relative advantage of NFC-based mobile payments over conventional payment modes and security concerns directly affect the intention to use it. However, complexity, transaction speed and ease of use do not affect the intention to use. Moreover, perceived usefulness mediates the relationship between complexity, relative advantage and transaction speed with the intention to use NFC-based mobile payments. Less complexity and ease of use, despite being insignificant determinants as per PLS-SEM, must be focused on as the NCA results indicate its necessity for future market growth.Originality/valueThis research addresses a significant gap by focusing on Indian consumers' intention to use NFC-based mobile payments, an area largely unexplored despite the global and availability of such services. The study distinguishes itself by examining factors influencing adoption within the nascent stage of mobile-based NFC payments in India, where digital growth and technology uptake are gradually unfolding.

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Further Insight into the Usage of Bank Cards Over Cash at the Point-of-Sale?

Ettis

2023

Review of Marketing Science

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The several benefits of e-payment for consumers, businesses, and economies make decreasing or ideally eliminating the use of cash an important concern of governments and policymakers. In several emerging countries, there is substantial evidence that using bank cards for payment in retail Point-Of-Sale is still less popular than cash, especially for small-value purchases. Attitudinal factors are amongst the major understudied motives of bank card payment behavior. Little is known about the effects of perceived benefits of bank card use on trust and the subsequent outputs of this trust. Building on the Technology Acceptance Model and the Theory of Planned Behavior, this research proposes and empirically tests a model explaining the roles of perceived benefits and security in affecting consumer trust and the consequent effect of trust on consumers’ attitudes toward bank card payment. This attitude is supposed to build continued usage of bank cards for in-store payment. Respondents were approached in real conditions where the experience of payment in retail Point-Of-Sale occurs. A questionnaire was administered face-to-face with respondents surveyed before they left several small retail stores such as grocery stores, convenience stores, and minimarkets in Southeast Tunisia. The PLS-SEM results show that consumers have built up trust because of their perceived benefits and security of bank card payments. Trust has a positive effect on consumers’ attitudes toward bank cards. The positive attitude persuades consumers to use bank cards for payment purposes at Point-Of-Sale. The findings help inform the research community by elucidating the nature of the relationships between perceived benefits, perceived security, trust, attitude, and continued payment with bank cards in retail Point-Of-Sale. Governments, financial service providers, and businesses need to focus on developing valuable perceived benefits of using bank cards to increase trust, positive attitude, penetration, and continued customers’ usage of bank cards. This will benefit local and national economies by winning greater market share from cash. The Tunisian context is examined in this research. However, the results might be applied to many other in-developing countries.

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The effects of transaction methods on perceived contamination and attitude toward retailers

Cited by 3 publications

References 43 publications

The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions, Customer Segment, and Rollout Strategy

The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions, Customer Segment, and Rollout Strategy

Predicting NFC-based mobile payments usage intention with perceived usefulness as mediator: a dual-stage PLS-SEM and NCA analysis

Further Insight into the Usage of Bank Cards Over Cash at the Point-of-Sale?

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