“…These related dimensions focus on the differences between these platforms, not their similarities – the antithesis of a unifying theory. The diverse forms of alternative exchange and consumption strategies include collaborative consumption (Botsman & Rogers, 2011), sharing (Belk, 2014), swaps (Albinsson & Yasanthi Perera, 2012), barter (Birch & Liesch, 1997), online and offline markets (Albinsson & Yasanthi Perera, 2012), P2P rentals (Albinsson & Yasanthi Perera, 2012), P2P finance and crowdfunding (Bachmann et al, 2011; Qiao et al, 2018), member‐based sharing/rentals (Bardhi & Eckhardt, 2012), giveaways (Albinsson & Yasanthi Perera, 2012; McKenzie, 2015) and pay‐it‐forward networks (Chiang & Takahashi, 2011). Based on this context we propose the following research question:…”