“…Increasing survey response rates has been explored, for instance, by manipulating respondent dissonance (Furse & Stewart, 1984), monetary incentives (Biner & Barton, 1990;Biner & Kidd, 1994), questionnaire length (Biner & Kidd, 1994), sociodemographics (Green, 1996), the topic of study involvement (Kenhove, Wijnen, & De Wulf, 2002), and attractiveness of the researcher (Dommeyer, 2008). Helgeson, Voss and Terpening (2002) conceptualized the survey response process and found that although monetary incentives had the most effect on the survey completion decision process, respondent factors such as the attitude toward the research must also be considered when modeling survey response behavior.…”