The Effects of the Perceived Economic Power on Brand Supporting Behavior through the Brand Stereotyping and Attachment

Kim, Miyea; Ohk, Kyungyoung

doi:10.35736/jcs.31.2.4

Cited by 2 publications

(4 citation statements)

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“…Brand authenticity is associated with brand attachment emerging from the brand trust, emotional experience or quality (Kim et al, 2005;Paxton & Moody, 2003). The positive influence between brand authenticity and brand attachment exists in many different industries and has been confirmed by previous researches.…”

Section: Brand Authenticity On Brand Attachmentmentioning

confidence: 54%

“…Therefore, when emotions and feelings are perceived saliently, prominence could indicate attachment. Thomson et al (2005) and Kim et al (2005) found that such feelings of attachment can drive the emotional commitment to a brand into the long term. In reference to brands, continuance commitment is assessed when consumers stick to a relationship with a given brand because of the cost they may pay off to switch to another or lack of an alternative (Bendapudi & Berry, 1997).…”

Section: Brand Attachmentmentioning

confidence: 99%

“…Therefore, this research only put the brand attachment into the research framework instead of placing commitment and attachment. Kim et al (2005) found that brand attachment influences the long-term commitment to a brand. Brand loyalty interprets the extent of attachment a customer has for a brand and is also related to user experience (Liu et al, 2012).…”

Section: Cultivating Luxury Brand Loyaltymentioning

confidence: 99%

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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin,

2023

South African Journal of Business Management

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Section: Brand Authenticity On Brand Attachmentmentioning

confidence: 54%

Section: Brand Attachmentmentioning

confidence: 99%

Section: Cultivating Luxury Brand Loyaltymentioning

confidence: 99%

See 1 more Smart Citation

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin,

2023

South African Journal of Business Management

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“…Since consumers enjoy various social media services or brands to maintain long-standing relationships, loyalty is a direct factor of continuous use intention (Japutra et al, 2014). Kim et al (2005) found that consumer loyalty to mobile applications is of great significance to continuous use intention and that loyalty has a positive effect on continuous use intention. Based on the cited research, this study can predict that if consumers develop a favorable attitude toward the TikTok application, this will impact their willingness to continue.…”

Section: Aims and Hypothesesmentioning

confidence: 99%

Why do users keep coming back to TikTok? Understanding users’ motivation toward the continuous use intention of Chinese adolescent social media users

Shao,

Zhao,

Lyu

et al. 2023

Innovative Marketing

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In recent years, the TikTok platform has made a significant impact in the social media market worldwide, now holding a large market share in the short video service market popular with young people. Despite all this success, there is little research on how Internet users become loyal to TikTok. Hence, this study proposes a framework based on the use and gratification theory to evaluate the antecedents of adolescents’ continuous use motivations and behavior, and how they influence teenagers’ continuous use of TikTok. The survey population for this study was reached both online and offline. A total of 362 adolescent Chinese users of the TikTok platform were surveyed. The results show that self-expression, entertainment, information seeking, communication, and passing time were derived as adolescents’ motivations to use TikTok. Among these motivations, entertainment, communication, and passing time positively affect user satisfaction with TikTok. Furthermore, user satisfaction and loyalty positively affect the intention to continue using TikTok. Finally, this study advances understanding of adolescents’ use motivation of TikTok and provides new reference material for the continuous innovation of the short video format. AcknowledgmentThis study appreciated the partial financial support from Research Project of Anhui University of Science and Technology in 2023 (Project topic: Research on the construction and improvement strategy of mobile shopping experience evaluation system from the perspective of experience economy; Grant number: 2023yjrc30) and Key Research Projects of Humanities and Social Sciences in Colleges and Universities in Anhui Province (Project topic: Research on the Management Mechanism and Practical Path of Anhui Free Trade Zone; Grant number: SK2020A0199).

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The Effects of the Perceived Economic Power on Brand Supporting Behavior through the Brand Stereotyping and Attachment

Cited by 2 publications

References 0 publications

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Why do users keep coming back to TikTok? Understanding users’ motivation toward the continuous use intention of Chinese adolescent social media users

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