The Effects of Social Support, Trust and Social Presence on Social Commerce Intention: A Meta-Analysis

Abstract

With the development of technology, social media platforms have become widespread and they have become suitable for use by consumers for different purposes. One of these purposes is the opportunity to shop on social media. The volume of social commerce worldwide has reached an important level and its development continues. Hence, interest in researching consumer behavior has increased in social commerce literature. There have been many studies in the literature on the relationships of social support, social presence, trust and social trade intention. From this point of view, the purpose of this study is to synthesize previous studies examining the relationship among the variables of social support, social presence, trust and social commerce intention in the framework of a single model with the meta-analysis method. In this context, the findings of 36 studies are synthesized with the meta-analysis method. According to the findings of this synthesis, it is determined that the variables of informational support, emotional support, trust in the social commerce site, trust in the vendor on the social commerce site and social presence significantly affect social commerce intention. These findings may provide researchers who will conduct studies on this topic in the future with significant contributions in terms of analyzing the scope of the literature and shaping their studies. Additionally, marketing managers in the sector may utilize these meta-analysis findings in determination of their marketing strategies.

Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia

“…[50] found that community emotional support is important. Community support increases current and potential donors' intentions [48], whereas social support helps individuals feel better and stay optimistic. Emotional support from others is needed when donors have a negative view of crowdsourcing.…”

“…Hence, these findings supported the idea that donors who considered making a donation were more likely to look for the input and advice of other members among the crowdfunding community and to develop a sense of confidence in the platform. A number of recent studies [39,47,48] have shown that the availability of information may influence donors' purchase decisions or intentions. Therefore, this study argued that informational support has an impact on donors' willingness to donate.…”

Uma análise da reconfiguração do modelo de negócio para o S-commerce: uma revisão sistemática de literatura

“…O fator confiança é entendido como uma crença em algo (Attar et al, 2020). É citado em muitos estudos (Tuncer, 2021;Addo et al, 2021;Abed, 2020;Hossain & Kim, 2020;Kristian et al, 2020, Rahman et al 2020. É considerado como um estado psicológico do indivíduo.…”

“…A qualidade é um elemento abrangente, e pode referir-se ao valor do serviço para o cliente (Ali et al, 2021). Ela pode estar relacionada à confiança do usuário com base: i) nas experiências anteriores de compra, ii) ao acesso às informações sobre um produto avaliado ou experimentado por usuários, iii) à segurança nas transações, iv) ao suporte às vendas plataforma, v) influência da marca, reputação e vantagem de preço (Hu et al 2021;Tuncer, 2021;Attar et al, 2020;Chen et al, 2020;Handarkho, 2020;Pour et al, 2020).…”

A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators

“…Therefore, this study aims to fill this gap by summarizing k 5 254 effects sizes gathered from n 5 109 empirical studies set in 22 countries. Thirdly, the meta-analysis by Tuncer (2021) lacked more detailed theoretical foundations for the examined five predictors of intention. The author also reported the results of the heterogeneity test without taking into account a further investigation of moderators.…”