The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees

Hudson, Simon; Roth, Martin S.; Madden, Thomas J.; Hudson, Rupert

doi:10.1016/j.tourman.2014.09.001

Cited by 389 publications

(319 citation statements)

References 23 publications

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“…From the early 2000s research found that travellers utilise the internet to help in their decision making (Jeng and Fesenmaier 2002). While many have noted the utmost importance of social media for the engagement and retention of consumers within the tourism and hospitality industry (Cabiddu et al 2014;Hudson et al 2015;Munar and Jacobsen 2014;Yan et al 2015), Harrigan et al (2017) state that both social media and engagement within the context of tourism is underresearched. Akin to social media research more broadly, much research of social media within this industry is focused on sharing of UGC (e.g.…”

Section: Literature Reviewmentioning

confidence: 99%

Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective

Plume

Slade

2018

Inf Syst Front

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Organisations are increasingly utilising social media to advertise to, and interact with, consumers. Sponsored advertisements embedded into targeted users' social media feeds appear less invasive than standalone advertisements but, unlike organic postings, incur financial cost. Given that friends' posts attract most attention, this research employs Uses and Gratifications theory to determine salient motivations for users' intentions to share sponsored advertisements, framed in the tourism context. Survey data was collected (n = 487) and analysis revealed altruism, entertainment, socialising, and information seeking to be significant positive drivers of intention to share tourism-related sponsored advertisements on Facebook. Notably, information sharing was found to have a negative effect, while self-expression had no significant effect. In addition, the motivations were not found to significantly differ between males and females. This study contributes to theoretical understanding of users' intentions to share sponsored advertisements within the social media environment and provides practical recommendations to help tourism marketers maximise reach.

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Section: Literature Reviewmentioning

confidence: 99%

Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective

Plume

Slade

2018

Inf Syst Front

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“…Sports stadiums can make fans more aware of social media while at live events by posting messages on scoreboards, the field of play, websites and game programs (Delia & Armstrong, 2015). Other ways sports stadium professionals might increase awareness of sports stadium social media efforts include announcements made during the game, advertising, and promotions (Pronschinke et al, 2012), and by encouraging owners, coaches and star players to post user-generated content on Twitter and Facebook about sports stadiums (Hambrick, 2012); social media has also been shown to enhance the positive word-of-mouth that attendees at venues share about other events such as concerts and festivals (Hudson, Hudson, Roth, & Madden, 2015). The MetLife Stadiumuses an interesting approachin which fans are made aware of the stadium's social media program through posters and signs throughout the venue and messages displayed on the giant score board.…”

Section: Discussionmentioning

confidence: 99%

Spectators’ Awareness, Attitudes and Behaviors towards a Stadium’s Social Media Campaign

Jensen¹,

Limbu²

2016

IJMS

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Abstract:The purpose of this study is to examine the relationship between spectator's awareness, attitudes, and behaviors related to social media efforts developed by a major sports stadium. Data was collected through in-person interviews from individuals who attended a sports event at a major stadium. The hypothesized relationships were assessed by using structural equation modeling technique. The results confirm the relationships between awareness, attitudes, and behavior; awareness of a stadium's social media presence influences following the stadium on social media directly and indirectly by promoting positive attitudes toward a stadium's social media campaign. In addition, following the stadium on social media is positively related to attendance and sharing of information using stadium's social media. Implications of these findings for stadium marketers are discussed.

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“…Así, ya se mencionó la necesidad de realizar más investigaciones en la influencia de las redes sociales en las empresas (Mellinas et al, 2014); señalándose además la escasez de investigación sobre las redes sociales y su influencia en el comportamiento del consumidor turístico (Zeng y Gerritsen, 2014;Hudson et al, 2015;Luo y Zhong, 2015), y la también escasa investigación en torno al consumo simbólico realizado por el consumidor turístico (Ekinci et al, 2011;Tham et al, 2013).…”

Section: La Materialización Simbólica De La Experiencia Turística a Tunclassified

“…Por ejemplo, queda patente una "necesidad de incluir más análisis en la literatura, con el fin de analizar el impacto de las redes sociales en el turismo" (Zeng y Gerritsen, 2014, p. 34). En relación con ello, Luo y Zhong explican que el "análisis de las redes sociales y su impacto en turismo no se inicia hasta el 2008" (Luo y Zhong, 2015, p. 275), y Hudson et al (2015) añaden que "el estudio de la influencia de las redes sociales virtuales en el turismo se encuentra dando sus primeros pasos" (Hudson et al, 2015, p. 70). Igualmente, en la literatura se observa cómo varios autores hacen un llamamiento para intensificar las investigaciones sobre consumo simbólico en el área del turismo (Ekinci et al, 2011;Tham et al, 2013).…”

Section: Introductionunclassified

Una revisión del constructo consumo simbólico desde la perspectiva de la experiencia turística

Cortés

2015

invest. tur

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RESUMENEn la presente investigación se realiza una revisión de la literatura del constructo "consumo simbólico" y se aplica al área del turismo. De la revisión se desprenden dos grandes perspectivas de análisis: desde el prisma de qué se consume (materialismo), y desde el prisma de quién lo consume (congruencia objeto de consumo -identidad del consumidor); se ahonda en las mencionadas perspectivas, analizando las distintas temáticas de estudio en cada una. Posteriormente, se presenta una revisión sobre el constructo "consumo de experiencias", y nos preguntamos, ¿cómo puede en la actualidad relacionarse la proyección de símbolos y el consumo de experiencias turísticas? De los diferentes planteamientos se desprende que las redes sociales son una herramienta básica para el consumo simbólico de experiencias y su proyección en sociedad. Finalmente, se presenta un modelo teórico que incluyen tanto las perspectivas como las conclusiones del análisis.Palabras clave: Consumo simbólico, consumo de experiencia, redes sociales Este artículo forma parte de la revisión de la literatura de la tesis doctoral elaborada por el autor en el marco del Doctorado en Turismo de la Universidad de Sevilla.

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The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees

Cited by 389 publications

References 23 publications

Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective

Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective

Spectators’ Awareness, Attitudes and Behaviors towards a Stadium’s Social Media Campaign

Una revisión del constructo consumo simbólico desde la perspectiva de la experiencia turística

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