2023
DOI: 10.1002/cb.2281
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The effects of size referents in user‐generated photos on online review helpfulness

Anh Dang,
Bridget Satinover Nichols

Abstract: Product size misperceptions are a common problem for consumers when shopping online. To help their peers estimate a product's size, customers often include a size referent next to the focal product when adding photos to their online reviews. The purpose of this article is to investigate the effects of user‐provided review photos (with and without a size referent) on online review helpfulness. From two online experiments and one eye‐tracking lab experiment, this article finds that photo‐enhanced reviews that in… Show more

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Cited by 2 publications
(3 citation statements)
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“…We retrieved 8693 online reviews of six products on 14 and 15 January 2024. These products represented two types of products: experience products and search products, following Nelson's categorization [38,39]. Experience products, such as the SK-II Star Luxury Skincare Experience Set, Wuliangye 8th Generation 52 Degrees Strong Aroma Chinese Spirit, and He Feng Yu Men's Perfume Gift Box, are those whose quality can only be assessed after consumption.…”
Section: Research Methodology 41 Data Collectionmentioning
confidence: 99%
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“…We retrieved 8693 online reviews of six products on 14 and 15 January 2024. These products represented two types of products: experience products and search products, following Nelson's categorization [38,39]. Experience products, such as the SK-II Star Luxury Skincare Experience Set, Wuliangye 8th Generation 52 Degrees Strong Aroma Chinese Spirit, and He Feng Yu Men's Perfume Gift Box, are those whose quality can only be assessed after consumption.…”
Section: Research Methodology 41 Data Collectionmentioning
confidence: 99%
“…Different review elements have different characteristics, such as richness, vividness, interactivity, and modality, that can affect the information load and cognitive processing of consumers. Text-based reviews convey verbal information, which requires more cognitive effort to interpret and analyze, but can provide more detailed and nuanced information about product attributes and experience [39]. Image-based reviews convey visual information, which is processed faster and more easily by the brain, but can provide less comprehensive and reliable information about product quality and performance [21].…”
Section: Information Overload and Underload In Hybrid Content Elementsmentioning
confidence: 99%
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