“…That is, likeable people look good, are friendly, and are useful, and all three contribute to an overall sense of attraction. Previous research on virtual characters has identified a number of other potentially important factors, including personality (Arellano, Verona & Perales, 2008), politeness and impoliteness (Campano & Sabouret, 2009), rapport (Gratch, Wang, Gerten, Fast & Duffy, 2007), directional attention (Mojzisch, Schilbach, Helmert, Pannasch, Velichovsky & Vogeley, 2006), the social dynamics of display (Ochs & Prendinger, 2010), and similarity/homophily (Jones, Pelham, Carvallo & Mirenberg, 2004). …”