The Effects of Self Congruity and Functional Congruity on Brand Attachment and Relationship Continuance Intention - Focused on the Moderation Effect of Perceived Reciprocity in Franchise Dessert Cafe -

Chun, Tae-yoo; Park, No Hyun

doi:10.17961/jdmr.18.6.201512.79

journalofdistributionandmanagementresearch

2015

DOI: 10.17961/jdmr.18.6.201512.79

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The Effects of Self Congruity and Functional Congruity on Brand Attachment and Relationship Continuance Intention - Focused on the Moderation Effect of Perceived Reciprocity in Franchise Dessert Cafe -

Tae-yoo Chun¹,

No Hyun Park²

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Cited by 3 publications

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The Effects of Self Congruity and Functional Congruity on Brand Attachment and Relationship Continuance Intention - Focused on the Moderation Effect of Perceived Reciprocity in Franchise Dessert Cafe -

Cited by 3 publications

References 23 publications

Influence of Brand Nostalgia on Brand Attachment

Influence of Brand Nostalgia on Brand Attachment

A Study on the Effect of Customer's Choice Property on Satisfaction and Revisit of Dessert Cafe according to the Presence of Franchise: Based on Seomyun Area, Busan

The Effects of Self and Functional Congruity, and Alternative Attractiveness on Brand Value Evaluation and Brand Attachment for the Ethical Fashion Brand : Focusing on Gender Differences

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