“…A fat woman is an object of derision, an embarrassing spectacle. Clearly, women are expected to rein in their appetites, to use dietary restraint (Klesges, Bartsch, Norwood, Kautzman, & Haugrud, 1984;Mooney, DeTore, & Malloy, 1994;Mort, Chaiken, & Pliner, 1987). But for men, seeking to satisfy their desires is expected .…”