In order to evaluate the effect of secondary cold reduction rate on the drawing performance of double reduction tinplate and explain the mechanism, a detailed investigation into the microstructural characterization, dissolved carbon atoms, texture characterization by an X-ray powder diffractometer (XRD) and electron backscatter diffraction (EBSD), and earing behavior were carried out with different secondary cold reduction rates of 15%, 20% and 25% for double reduction tinplate. The experimental results indicate that 15% secondary cold reduction rate could obtain a better drawing performance because there are no holes and cracks at the microstructure, and the content of dissolved carbon atom is relatively low; at the same time, it has a better texture distribution and low earing coefficient.