The Effects of Religion and Religiosity on Advertisement Assessment among Lebanese Consumers

Farah, Maya F.; Samad, Lamis El

doi:10.1080/08961530.2014.919126

Cited by 32 publications

(27 citation statements)

References 45 publications

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“…Whilst we recognise that not all ad controversies are necessarily unethical, nor all unethical content deemed controversial, public concerns and criticisms of Lebanon's ad landscape are rooted in established ethical infractions. These concerns for instance range over its widespread advertising of guns and armaments (Farah and El Samad 2014), political and sectarian messages (Dakroub 2008)-often in conjunction with racial innuendoes (Farah and El Samad 2014)-and its overt sexualisation of women (Anderson 2013). Although sexism in advertising is a worldwide phenomenon, it has been described as salient issue in Lebanon (Anderson 2013;Farah and El Samad 2015b).…”

Section: The Lebanese Contextmentioning

confidence: 99%

Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach

Shabbir

Maalouf²,

Griessmair

et al. 2018

J Bus Ethics

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Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different cultural contexts, and in particular within the Middle East and North Africa (MENA) region, we use Lebanon-the most ethically charged advertising environment within MENA-as an illustrative context for our study. Results confirm the multi-faceted and pluralistic nature of ad ethics as comprising a number of dimensional themes already salient in the existing literature but in addition, we also find evidence for a bipolar relationship between individual themes. The specific pattern of inductively derived relationships is culturally bound. Implications of the findings are discussed, followed by limitations of the study and recommendations for further research.

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Section: The Lebanese Contextmentioning

confidence: 99%

Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach

Shabbir

Maalouf²,

Griessmair

et al. 2018

J Bus Ethics

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“…The benefit above remains highly important to the product manufacturers who are either incapable or unwilling to export their products. Finally, despite decades of research discussing the effects of both religion and religiosity on consumers' purchase choices (e.g., Abosag & Farah, 2014;Al Ganideh & Elahee, 2018;Deb & Sinha, 2016;Farah & El Samad, 2014;Farah & Newman, 2010), this field remains underexplored. Accordingly, identifying the links between religion, religiosity, and ethnocentrism could be the venue for further analyses bearing in mind the major difference between the two terms.…”

Section: Directions For Future Researchmentioning

confidence: 99%

Consumer ethnocentrism and consumer animosity: A literature review

Farah

Mehdi

2021

Strategic Change

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The study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps in the extant literature are identified, namely: (a) a lack of systematic assessments and comprehensive summaries in the field, (b) a dominance of quantitative research studies, (c) a scarcity in historical reviews, and (d) a lack of a common understanding of the link between consumer ethnocentrism and consumer animosity.

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“…However, religiosity could lead to consumers exhibiting greater price consciousness, lower impulsive buying habit regardless of their demography. Farah and Samad (2014) posit that customers with high religiosity are more matured, responsible and disciplined in their purchases' orientation which makes them make rational decisions. Alam et al (2001) opine that Muslim custom-ers exhibit higher religiosity than other religions because they take the Islamic dictates as the reference points when making decisions relating to food.…”

Section: Religiosity and Customer Experience In The Hospitality Industry: The Nexusmentioning

confidence: 99%

Religiosity and Customer Experience: a Study of the Nigerian Hospitality Industry

Worimegbe

Уоримегбе²

2020

Journal of Siberian Federal University. Humanities &Amp; Social Sciences

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The effect of religiosity on customer experience has engendered a lot of debate in the existing literature. This study examines the effect of religiosity on customer experience among the three major religious groups in the hospitality sector in Nigeria. The study is premised on the dimensions of religiosity, which are religious knowledge, orientation, commitment and affiliation. Employing the survey research design, 544 customers in the hospitality industry who cut across the three main religions in Nigeria were sampled. The study employed the PLS-SEM tool in the analysis of data. The PLS-SEM analysis shows that religiosity (t-value=134.668) is a significant determinant of customer experience in the hospitality sector. The findings further reveal that there is no significant difference in customer experience among the three main ethnic groups in Nigeria. Practical Implication: It is inferred from the study that firms should pay attention to religiosity in order to give the customers an exciting experience. More attention should be paid to the customers’ religious orientation and knowledge. The role and significance of religion as relating to religious, affiliation, commitment, orientation and knowledge of the customers should not be ignored by firms in the provision of goods and services which will bring about better service encounter

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The Effects of Religion and Religiosity on Advertisement Assessment among Lebanese Consumers

Cited by 32 publications

References 45 publications

Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach

Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach

Consumer ethnocentrism and consumer animosity: A literature review

Religiosity and Customer Experience: a Study of the Nigerian Hospitality Industry

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