“…The extant research has looked at the individual characteristics of donors as well as those in households -examining how gender, education, income, age, race, and marital status affect charitable giving behavior (e.g., Belfi eld and Beney, 2000 ;Conley, 2000 ;Andreoni et al ., 2003 ;Bryant et al ., 2003 ;Rooney et al , 2005 ;Mesch et al ., 2006 ). Very little research exists, however, as to the charitable giving decision-making process itself. "…”