The effects of producers’ trademark strategies on the structure of the cognac brandy supply chain during the second half of the 19th century. The reconfiguration of commercial trust by the use of brands

Mollanger, Thomas

doi:10.1080/00076791.2017.1357696

Cited by 8 publications

(4 citation statements)

References 29 publications

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“…Historical research is rarely found in SCM journals, but one can find SCM‐related applications elsewhere, which interpret past events to enrich our understanding of contemporary practice. For instance, Mollanger (2018) examined how 19th‐century strategies in cognac branding changed supply chain structures; Nix et al (2022) used historical analysis to investigate a firm's network‐based corruption during an energy crisis; and Tennent and Mollan (2020) explored narrative framing in the strategic development of the music retail sector.…”

Section: Selected Qualitative Buildingsmentioning

confidence: 99%

A guided tour through the qualitative research city

Wieland,

Tate,

Yan

2024

J Supply Chain Manag

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This article argues for the expansion of qualitative research approaches in supply chain management (SCM). By comparing mainstream qualitative approaches to popular Parisian landmarks, it argues that just as tourists can miss the city's essence by visiting only famous sites, SCM researchers limit their understanding by relying solely on conventional approaches. It emphasizes that, much like exploring lesser‐known parts of a city, incorporating diverse qualitative approaches can enrich SCM research. Highlighting the dominance of realist and positivist approaches, the article calls for greater inclusion of nominalist and anti‐positivist approaches. It introduces different “buildings” of qualitative research (grounded theory, interpretive research, sensemaking, sociomateriality, actor–network theory, ethnography, action research, discourse analysis, narrative research, and historical research), each offering unique insights into SCM. The article argues that embracing these diverse approaches can lead to a deeper understanding of complex global supply chain phenomena and encourage innovative theoretical development, thereby broadening the scope and impact of the discipline.

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Section: Selected Qualitative Buildingsmentioning

confidence: 99%

A guided tour through the qualitative research city

Wieland,

Tate,

Yan

2024

J Supply Chain Manag

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“…17 Retailers attempted to impose their own brands on consumers with no success, as the wines varied in quality and were often adulterated. 18 Adulteration also threatened the activities of innovator firms, owners of strong brands such as Moët & Chandon or Martell Cognac, which saw their sales decline as a result of the decline in the collective reputation of their regions of origin and the imitation of their brands. All of these factors led, at the turn of the century, to a crisis of overproduction and a sharp drop in prices.…”

Section: Global Trade In Wines and Other Alcoholic Beveragesmentioning

confidence: 99%

The Changing and Flexible Nature of Imitation and Adulteration: The Case of the Global Wine Industry, 1850–1914

Lopes¹,

Lluch²,

Pereira³

2020

Bus. Hist. Rev.

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The first wave of globalization, from 1850 to 1914, is considered to be a period when global trade and investment increased at a steady pace, impacting on global economic growth. Yet that evolution was not consistent across all industries. This article explains why, during that period, global trade in wines and other alcoholic beverages was reversed. Apart from diseases that affected vineyards in the main wine-producing countries of the Old World, various factors in the New World—including local government incentives and the presence of consumers (immigrants) with acquired habits of consumption from European countries—created strong incentives for the imitation and adulteration of wines. This study looks at the strategies used both by the imitators in expanding their businesses and by the innovators to survive in institutional environments that were weak with regard to the protection of their intellectual property.

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“…The purchase of goods involves trust. Traditionally this involved trust in the retailer (Mollanger 2017, pp. 1-22Harding 2016.…”

Section: Emergence Of Modern British Marketing: 1700-1850mentioning

confidence: 99%

The origins of marketing practice in Britain: from the ancient to the early twentieth century

Hawkins

2017

JHRM

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Purpose The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to the early twentieth century. It builds upon the author’s chapter in the 2016 Routledge Companion to the History of Marketing. Design/methodology/approach This paper is based on a review of secondary history and archaeology literature supplemented by digitised historic newspaper and magazine advertising. The literature is frameworked using a modified version of Fullerton’s 1988 periodization which has been extended to include the medieval and Roman eras. Findings One of the significant findings of this paper is the key role the state has played in the development of marketing practice in Britain, the construction of pavements being a good example. Originality/value Apart from Nevett’s 1982 history of British advertising and the author’s Routledge Companion to the History of Marketing chapter, this is the first survey of the historical development of British marketing practice. It assembles and presents in a useful way important information. This paper will be of interest to marketing historians, especially students and researchers new to the subject.

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The effects of producers’ trademark strategies on the structure of the cognac brandy supply chain during the second half of the 19th century. The reconfiguration of commercial trust by the use of brands

Cited by 8 publications

References 29 publications

A guided tour through the qualitative research city

A guided tour through the qualitative research city

The Changing and Flexible Nature of Imitation and Adulteration: The Case of the Global Wine Industry, 1850–1914

The origins of marketing practice in Britain: from the ancient to the early twentieth century

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