The effects of non-fungible token platform affordances on customer loyalty: A Buyer–Creator duality perspective

Lee, Crystal T.; Shen, Yung-Cheng; Li, Zimo; Xie, Hong-Hao

doi:10.1016/j.chb.2023.108013

Computers in Human Behavior

2024

DOI: 10.1016/j.chb.2023.108013

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The effects of non-fungible token platform affordances on customer loyalty: A Buyer–Creator duality perspective

Crystal T. Lee,

Yung-Cheng Shen,

Zimo Li

et al.

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Cited by 8 publications

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Human–computer interaction using artificial intelligence-based expert prioritization and neuro quantum fuzzy picture rough sets for identity management choices of non-fungible tokens in the Metaverse

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The effects of non-fungible token platform affordances on customer loyalty: A Buyer–Creator duality perspective

Cited by 8 publications

References 88 publications

Human–computer interaction using artificial intelligence-based expert prioritization and neuro quantum fuzzy picture rough sets for identity management choices of non-fungible tokens in the Metaverse

Human–computer interaction using artificial intelligence-based expert prioritization and neuro quantum fuzzy picture rough sets for identity management choices of non-fungible tokens in the Metaverse

Bridging the Digital Divide: Leveraging New Media for Rural Development

Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity

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