“…The moral versus practical distinction is important, given that attitudes and arguments grounded in these two kinds of reasoning tend to yield different attitudinal outcomes (Leidner, Kardos, & Castano, 2018;Luttrell, Petty, Briñol, & Wagner, 2016;Luttrell, Phillip-Muller, & Petty, 2019;Wheeler & Laham, 2016). For example, research intersecting standard persuasion and political psychology, shows that presenting arguments grounded in moral values as opposed to those grounded in cost-benefit analyses are more effective in reducing support towards torture in the US (Leidner et al, 2018). Further, research in social psychology examining the consequences of attitude properties, shows that attitudes that are based on morality are more consequential in predicting behavior than those based on non-moral reasoning (Luttrell et al, 2016).…”