The Effects of Market Orientation and Innovation Orientation on the Export Performance of Chinese Manufacturing Companies: Mediating Effect of New Product Development and Moderating Effects of Network

Piao, Zeng-Nan; Yu, Sung-Hoon

doi:10.29331/jkraic.2020.12.20.6.1

JKRAIC

2020

DOI: 10.29331/jkraic.2020.12.20.6.1

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The Effects of Market Orientation and Innovation Orientation on the Export Performance of Chinese Manufacturing Companies: Mediating Effect of New Product Development and Moderating Effects of Network

Zeng-Nan Piao¹,

Sung-Hoon Yu²

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The Effects of Market Orientation and Innovation Orientation on the Export Performance of Chinese Manufacturing Companies: Mediating Effect of New Product Development and Moderating Effects of Network

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