The effects of manufacturer's organizational learning on distributor satisfaction and loyalty in industrial markets

Sánchez, José Ángel López; Vijande, María Leticia Santos; Gutiérrez, Juan Antonio Trespalacios

doi:10.1016/j.indmarman.2010.12.003

Cited by 37 publications

(19 citation statements)

References 98 publications

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“…Attitudinal loyalty refers to the customer attachment to a product, brand, or organization (McManus and Guilding 2008), price tolerance (Sánchez et al 2011), and purchase intention (Kim and Ko 2012). These variables allow for estimating consumers' future behaviors on the basis of their attitudes (Kim and Lee 2009;Kim and Ko 2010).…”

Section: Towards a Better Understanding Of Customer Loyaltymentioning

confidence: 99%

“…Table 3 summarizes the variables that have were studied by the analyzed works and their role in explaining the customer loyalty and its dimensions. Price tolerance (Sánchez et al 2011;Anderson and Srinivasan 2003;Yi and La 2004) Repurchase intentions (Tsai and Huang 2007;Kim and Ko 2012;Tsai and Huang 2007) Disinterest towards competitors' offerings Evanschitzky et al 2012;Kang et al 2015) Customer loyalty as behavioral…”

Section: Towards a Better Understanding Of Customer Loyaltymentioning

confidence: 99%

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A Systematic Mapping Study on Customer Loyalty and Brand Management

Tartaglione

Cavacece

Russo

et al. 2019

Administrative Sciences

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Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of research publications, research themes mapping of published studies is required. The aim of this paper is to provide scholars with a systematization and mapping of the contributions on this topic to develop an effective research road map for future research. A bibliometric analysis and a mapping study have been conducted on 337 publications on customer loyalty and brand management from 2000 to 2018. The results present the most cited works on the topic, an evaluation map showing the most frequent and cited words and six clusters of words based on their co-occurrence. From the analysis of the clusters, the most relevant research findings, trends, and issues emerge, suggesting interesting theoretical and practical implications.

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Section: Towards a Better Understanding Of Customer Loyaltymentioning

confidence: 99%

Section: Towards a Better Understanding Of Customer Loyaltymentioning

confidence: 99%

A Systematic Mapping Study on Customer Loyalty and Brand Management

Tartaglione

Cavacece

Russo

et al. 2019

Administrative Sciences

View full text Add to dashboard Cite

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“…OL is considered to be a process which involves the acquisition of information, dissemination of knowledge, shared interpretation, and organizational memory (Huber, 1991;Slater & Narver, 1995). This construct was measured using an existing scale developed by López-Sánchez et al (2010, 2011. Respondents were asked to rate their opinion on several items of the OL measurement scale (1 = completely disagree and 7 = fully agree).…”

Section: Measurement Scalesmentioning

confidence: 99%

How organizational learning affects a firm's flexibility, competitive strategy, and performance

Vijande

Sánchez

Trespalacios

2012

Journal of Business Research

307

242

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“…Reseller satisfaction, loyalty and commitment towards industrial manufacturer depends on the financial benefits and marketing support they receive from industrial manufacturer (Glynn et al 2007;Anisimova & Mavondo, 2014); and when organizational learning of industrial manufacturer is high (López Sánchez et al, 2011).…”

Section: External Environmentmentioning

confidence: 99%

Clarifying the Brand Orientation Construct for Business-to-Business Sector

Anees-ur-Rehman¹

2014

IJBM

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Purpose of this conceptual article is to clarify scope and propose model of brand orientation in business-to-business (B2B) sector. Brand orientation was first introduced by Urde (1994). To author's knowledge, Baumgarth (2010) is the only article to propose and empirically test brand orientation construct in B2B context in nearly 20 years. No other study offers explanation to conceptualize brand orientation for industrial supplier's perspective. This article addresses following questions. How brand orientation is relevant in B2B sector? And how brand orientation can be conceived and operationalized by industrial supplier in B2B sector? It extensively reviews the brand orientation, industrial marketing and strategic management literature to uncover elements of brand orientation in industrial context. Model has three interdependent levels (mindset, management and performance), and each level is embedded into internal and external environment of industrial supplier.

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The effects of manufacturer's organizational learning on distributor satisfaction and loyalty in industrial markets

Cited by 37 publications

References 98 publications

A Systematic Mapping Study on Customer Loyalty and Brand Management

A Systematic Mapping Study on Customer Loyalty and Brand Management

How organizational learning affects a firm's flexibility, competitive strategy, and performance

Clarifying the Brand Orientation Construct for Business-to-Business Sector

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