The Effects of Livestreaming and Online Shopping Integration on Buyers’ Online Omnichannel Transaction Experience

Asante, Isaac Owusu; Jiang, Yushi; Luo, Xiao

doi:10.1080/1051712x.2024.2380674

Journal of Business-to-Business Marketing

2024

DOI: 10.1080/1051712x.2024.2380674

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The Effects of Livestreaming and Online Shopping Integration on Buyers’ Online Omnichannel Transaction Experience

Isaac Owusu Asante,

Yushi Jiang,

Xiao Luo

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The Effects of Livestreaming and Online Shopping Integration on Buyers’ Online Omnichannel Transaction Experience

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References 87 publications

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