“…Second, there are a number of empirical studies about WE based on data derived from the developed Western countries such as the country-regionNetherlands (e.g., Bakker and Bal, 2010;Schaufeli and Bakker, 2004), country-regionFinland (e.g., Hakanen et al, 2006), country-regionCanada (e.g., Saks, 2006), and placecountry-regionSpain (e.g., Salanova et al, 2005). However, there is a dearth of empirical research regarding WE using data collected from the developing non-Western countries (Chung and Angeline, 2010;Karatepe et al, 2010), especially in the African continent (Karatepe and Olugbade, 2009;Karatepe, 2011). Research indeed reveals that there is an underrepresentation of the African research data in the services marketing literature (Svensson et al, 2008).…”