The Effects of Interest in Cosmetology Videos on Cosmetics Purchase Intention and Behavior in Young Women in their 20s

Seo, Hye-Kyeong; Kim, Sun-Hyoung

doi:10.52660/jksc.2021.27.2.407

Cited by 4 publications

(2 citation statements)

References 13 publications

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“…오늘날 현대인들은 외모를 자신의 가치로 여기고 능력을 표현 하는 수단으로 인식하며 (Na & Son, 2014), 자신을 표현하는데 시간과 비용, 노력을 투자하고 있다 (Seo & Kim, 2021). 특히 여 성에게 있어 외모에 대한 관심과 노력은 평생을 둔 과제가 되 기도 하며 (Kim & Kim, 2019) (Kim & Kim, 2019).…”

Section: 서 론unclassified

The Influence of Appearance Awareness on Makeup Behavior and Cosmetics Purchase Behavior in Young Women in their 20s

Lee¹,

Yun²

2022

J Korean Soc Cosmetol

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This study attempted to empirically analyze the influence of appearance awareness on makeup behavior and cosmetics purchase behavior against young women in their 20s and provide basic data needed for cosmetics marketing. In terms of the effects of appearance awareness on makeup behavior, as ‘social characteristics’ increased, ‘instrumentality’ and ‘conformity’ improved. In addition, as ‘social characteristics’ and ‘appearance interest’ increased, ‘trend’ drew more attention. As ‘social characteristics’, ‘appearance interest’ and ‘appearance confidence’ increased, ‘interpersonal orientation’ and ‘ostentation’ were higher. In the effects of appearance awareness on cosmetics purchase behavior, as ‘social characteristics’ increased, ‘ostentatious buying’ was higher. As ‘social characteristics’ and ‘appearance confidence’ were higher, ‘rational purchase’ increased. As ‘appearance interest’ and ‘appearance confidence’ rose, ‘brand-centric habitual buying’ became more common. As ‘social characteristics’ increased, ‘trend-oriented purchase’ rose. In terms of the influence of makeup behavior on cosmetics purchase behavior, as ‘conformity’, ‘ostentation’ and ‘personality’ increased, ‘ostentatious buying’ was higher. As ‘personality’, ‘trend’ and ‘conformity’ rose, ‘rational purchase’ increased accordingly. As ‘personality’, ‘ostentation’ and ‘interpersonal orientation’ increased, ‘brand-centric habitual buying’ became more common. As ‘instrumentality’, ‘conformity’ and ‘personality’ rose, ‘trend-oriented purchase’ also increased.

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Section: 서 론unclassified

The Influence of Appearance Awareness on Makeup Behavior and Cosmetics Purchase Behavior in Young Women in their 20s

Lee¹,

Yun²

2022

J Korean Soc Cosmetol

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“…Online review effects are considerably throwing light on sales. The rise of interest in cosmetic videos positively affected cosmetic purchase behaviour as the respondents were young and more educated [8]. Timon conducted a survey and high-lights the factor that product awareness through online reviews ranked second, at 18%, among the factors considered when purchasing cosmetics.…”

Section: Introductionmentioning

confidence: 99%

Transfer Learning-Based Framework for Sentiment Classification of Cosmetics Products Reviews

Sahar

Ayoub

Hussain

et al. 2022

PakJET

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The exponential growth in online reviews and recommendations availability drives sentiment classification, an interesting topic in industrial research. There is a vital requirement for organizations to explore client behaviour to assess the competitive business environment. This study aspires to examine and predict customer reviews using Transfer learning (TL) approaches. Reviews can span so many domains that it is challenging to gather annotated training data for all of them. Hence, this paper proposed an annotation algorithm to label a large unlabeled dataset. These reviews must be pulled and examined to predict the sentiment polarity, whether the review is positive, neutral, or negative. We propose a deep learning-based approach that learns to extract a meaningful representation for each review in an unsupervised fashion. Sentiment classifiers trained with this high-level feature representation outperform state-of-the-art methods on a benchmark of reviews of cosmetics brands on Amazon or other platforms. Using the BERT for sentiment analysis, we achieved the highest accuracy of 93.21% compared to previous studies.

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Effects on Customer’s Reliability, Utilization and Purchase Intention of Using Actual Situation of Cosmetic’s Internet Shopping Mall

Shin¹,

Choi²

2022

J Korean Soc Cosmetol

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This study was studied to analyze significant difference of reliability of online information, utilization of internet shopping mall and cosmetic’s purchase intention of customer according to general characteristics or actual situation of usage of internet shopping mall. The 416 survey were analyzed using the statistical package (SPSS WIN 21.0). As the results, women was 73.6%, 30 age was 42.5%, final education of university was 74.8% and official worker was 32.6%. Subjects using internet of ≥5 hours per day was 22.8% and subjects showing using frequency of 1-3 times per day in cosmetic’s internet shopping mall were 37.3%. In analysis on reliability of online information, utilization of internet shopping mall and cosmetic’s purchase intention of customer according to general characteristics, reliability of online information didn’t significant difference with general characteristics but the utilization of internet shopping mall and cosmetic’s purchase intention of customer showed significant difference with general characteristics exhibiting high utilization of internet shopping mall of ≤20 age (p<0.05 and p<0.01). In analysis on reliability of online information, utilization of internet shopping mall and cosmetic’s purchase intention of customer according to actual situation of usage of internet shopping mall, reliability of online information showed significant difference with cosmetic’s purchasing price through internet during month (p<0.05). Also, utilization of internet shopping mall according to actual situation of usage of internet shopping mall showed significant difference with searching prequency and cosmetic’s purchasing rate through internet among the total cosmetic’s purchasing price. Finally, cosmetic’s purchase intention of customer according to actual situation of usage of internet shopping mall showed significant difference with internet usage per day, searching frequency of internet shopping mall, purchasing price and purchasing rate through internet shopping mall (p<0.05, p<0.01 and p<0.001). Therefore, these results will be apply cosmetic’s marketing plan.

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The Effects of Interest in Cosmetology Videos on Cosmetics Purchase Intention and Behavior in Young Women in their 20s

Cited by 4 publications

References 13 publications

The Influence of Appearance Awareness on Makeup Behavior and Cosmetics Purchase Behavior in Young Women in their 20s

The Influence of Appearance Awareness on Makeup Behavior and Cosmetics Purchase Behavior in Young Women in their 20s

Transfer Learning-Based Framework for Sentiment Classification of Cosmetics Products Reviews

Effects on Customer’s Reliability, Utilization and Purchase Intention of Using Actual Situation of Cosmetic’s Internet Shopping Mall

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