The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites

Lee, Yoon-Joo; Yoon, Hye Jin; O’Donnell, Nicole H.

doi:10.1016/j.jbusres.2017.09.039

Cited by 73 publications

(72 citation statements)

References 54 publications

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“…Recent research uses the number of followers or fans as a measure of legitimacy [76], but a more elaborate metric is needed to encompass the broad set of manifestations permitted in social networks. The current study proposes a different approach based on Facebook data.…”

Section: Methodsmentioning

confidence: 99%

Do Corporate Carbon Policies Enhance Legitimacy? A Social Media Perspective

et al. 2019

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Stakeholders are increasingly concerned about climate change and companies’ commitment to anticipate future carbon-related risks, and grant or withdraw support depending on their perceptions of firms’ carbon performance. The aim of this research is to analyse which carbon-related factors influence stakeholders with regards to the legitimacy-granting process. The sample in this study includes 146 firms from North America and Europe committed to carbon mitigation, whose legitimacy is measured via social media interactions. Findings show that setting a corporate carbon policy and disclosing an internal price of carbon are positively linked to legitimacy, while other factors are negatively or not related to legitimacy. This study makes theoretical contributions, proposing a metric based on social media stakeholder engagement to measure corporate legitimacy, as well as practical implications, revealing which carbon information shapes stakeholders’ perception of firms’ climate performance, and opening new possibilities for future research.

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Section: Methodsmentioning

confidence: 99%

Do Corporate Carbon Policies Enhance Legitimacy? A Social Media Perspective

et al. 2019

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“…Consumption, mainly in clothing, is influenced by the desire to identify with values and meaning and to create a self-identity (McNeill & Moore, 2015). Unethical behaviors are condemned by consumers (Nguyen, Yang, Nguyen, Johnson, & Cao, 2019), but few of them really embrace sustainable fashion purchasing, because the driver to be "fashionable" is stronger than the driver to be ethical and sustainable (McNeill Given the argument that sustainability practices are used as a tool for legitimation (Lee, Jin, & O'Donnell, 2018), we examine if fast fashion retailers' sustainable collections enhance their corporate legitimacy, CSR perception, trust, and purchase intention (Ferrell, Harrison, Ferrell, & Hair, 2018;Gatti, Caruana, & Snehota, 2012;Strahle & Koksal, 2015;Swaen & Chumpitaz, 2008). Thus, we hypothesize: 2.3 | Motives behind sustainable collections: Altruistic versus company-serving motives Drawing insight from the attribution theory, it is expected that consumers infer two different motives of sustainable collections: altruistic versus company-serving motives (Edinger-Schons et al, 2018;McNeill & Moore, 2015).…”

Section: Fast Fashion Retailers' Ethical Brands Sustainability Anmentioning

confidence: 99%

The impact of fast fashion retailers' sustainable collections on corporate legitimacy: Examining the mediating role of altruistic attributions

Miotto

Youn

2020

J of Consumer Behaviour

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In the context of the fast fashion industry, this study examined the efficacy of sustainable collections in achieving corporate legitimacy. We examine the ethical branding and organizational legitimacy relationship in the context of the fast fashion industry. We conducted an online experiment with the use of Amazon MTurk in the Unites States. The data were collected from female fast fashion users (N = 389). The data analysis revealed that fast fashion retailers' sustainable collections had a positive impact on corporate legitimacy, CSR perception, brand trust, and purchase intention. This study also uncovered that the company's sustainable collections increased consumers' attributions to altruistic motives and consumers' altruistic attributions had a positive influence on corporate legitimacy, CSR perception, brand trust, and purchase intention. Furthermore, this study found the mediating role of altruistic attributions in explaining the impact of sustainable collections on these four outcome variables. Regarding the sustainable collections' design and production, managerial implications are described as the need to communicate the ethical approach and efforts.

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“…In a crisis such as service failure, a company must protect and save its social legitimacy and a positive history of CSR offers a possible solution to the crisis [106]. Additionally, studies showed that CSR actions gain legitimacy and support from consumers [21,22,64,107,108]. As a result, this social capital of sustainable CSR is likely to protect organizational legitimacy in an event of service failures.…”

Section: Moderating Effect Of Sustainable Csr Practicementioning

confidence: 99%

Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery

2018

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This paper investigates the relative effect of anticipatory justice on organizational legitimacy and consumer trust that further leads to consumer citizenship behavior following service failure recovery in Taiwan. Further, the moderating role of sustainable corporate social responsibility (CSR) practices is explored. A causal relationship and survey design with a valid sample of 269 respondents was applied. Findings indicated that organizational legitimacy and consumer trust can be restored through anticipatory justice, in particular interpersonal justice and then further mediated consumer citizenship behavior. As a moderator, a high level of sustainable CSR practices had a significantly stronger effect on anticipatory justice and organizational legitimacy than the low level one but only had an effect on interpersonal justice and consumer trust after service recovery. Practical implications are provided for service providers. The value of this research proposes an integrated model with organizational legitimacy and sustainable CSR practice that has not yet been tested in the model of service recovery. In addition, sustainable CSR practice is proposed as a moderator (high and low) that is compared in the level of strength of the relationships. This moderation effect has not been found previously in the process of service recovery.

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The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites

Cited by 73 publications

References 54 publications

Do Corporate Carbon Policies Enhance Legitimacy? A Social Media Perspective

Do Corporate Carbon Policies Enhance Legitimacy? A Social Media Perspective

The impact of fast fashion retailers' sustainable collections on corporate legitimacy: Examining the mediating role of altruistic attributions

Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery

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