“…Although reward decrements often produce negative incentive contrast effects in which the performance of the shifted Ss drops significantly below the level of the low-reward control group (e.g., Crespi, 1942;Weinstein, 1970), reward increments usually do not produce positive incentive contrast effects in which the performance of the shifted group rises significantly above the level of the high-reward control group (e.g., Ashida & Birch, 1964;Collier, Knarr, & Marx, 1961). While most studies have investigated the effects of shifting incentive magnitude with infrahuman organisms, few experiments have used human Ss.…”