The Effects of Human Resource, Marketing and Manufacturing Performance on Financial Performance

CETIN, Ayse TANSEL

doi:10.20460/jgsm.2010415844

Cited by 2 publications

(2 citation statements)

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“…The merger between Human Resource Management (HRM), Strategic Marketing Management, and Corporate Financial Performance has gained significant attention in the The first study, conducted by Cetin, 2010 in Turkey, showed that human resource management has no statistically significant effect on the financial performance of the company. However, marketing management and production management have a significant positive influence on financial performance (Shanak & Abu-Alhaija, 2023).…”

Section: Literature Reviewmentioning

confidence: 99%

“…A range of studies have explored the relationship between human resource management (HRM), marketing strategy, and financial performance. Cetin (2010) found that marketing and manufacturing performance mediate the relationship between HRM and financial performance. (Panayotopoulou et al, 2003) and (e Cunha et al, 2020) both highlighted the importance of HRM being aligned with competitive strategy, with the latter also emphasizing the role of HRM content and process in organizational performance.…”

Section: Introductionmentioning

confidence: 99%

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Unleashing Synergies: Interplay between Human Resource Management, Strategic Marketing, and Corporate Financial Performance

Guasmin,

Rajindra

2024

ATESTASI

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This research explores the confluence of Human Resource Management (HRM), Strategic Marketing Management (SMM), and Corporate Financial Performance (CFP), offering a comprehensive understanding of their synergistic effects on organizational success. The study provides empirical evidence supporting the theory that a strategic blend of HRM and SMM is instrumental in enhancing financial performance. Efficient HRM practices, which improve productivity and innovation, coupled with effective SMM strategies that strengthen market positioning and revenue flows, are shown to be significant drivers of sustainable financial growth. The managerial implications of this integration are profound, underscoring the need for business leaders to consider investments in human resource development and strategic marketing as pivotal to the company's long-term success rather than as mere departmental functions. Through a quantitative analysis using SMARTPLS with a sample size of 150, the research contributes to management literature by highlighting the often-overlooked functional interconnections between HRM and SMM divisions. It challenges the conventional compartmentalization of these functions and advocates for a more integrative approach within corporate strategies. The findings indicate that companies embracing this integrated approach tend to report superior financial performance. This study addresses a gap in existing literature by demonstrating the collective impact of HRM and SMM on CFP across various industries, organization sizes, and cultural contexts, emphasizing the strategic amalgamation of these practices as a source of competitive advantage and financial enhancement.

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Section: Literature Reviewmentioning

confidence: 99%