The Effects of HMR Package Design Visual Factors on Brand Preference, Brand Loyalty, Repurchase Intention: Focus on Large Supermarket HMR Products

Optimizing brand loyalty through user-centric product package design: A study of user experience in dairy industry

“…Lee and Jung (2018) demonstrated that the visual elements of product package design had a partial impact on brand preference, and brand loyalty had a significant impact on product repurchase intention [ 28 ]. Consumers explore their favorite brands with rich consumption experiences and form brand loyalty.…”