2021
DOI: 10.35808/ijeba/733
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The Effects of Globalization: Hyper Consumption and Environmental Consumer Behavior during the Covid-19 Pandemic

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Cited by 5 publications
(6 citation statements)
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“…To put it differently, I am simply stating that what was happening in the context of the pandemic is not an entirely new phenomenon, as far ethnic minorities such as the Roma are concerned but is simply an intensification of processes directly related to neoliberal policies and regimes of governance, which have led to what Loic Wacquant defines as 'advanced marginality' (Wacquant, 2008). It's as simple as that, namely, in trying to overcome the impact of the lockdowns and deterioration of mental health (Briggs et al, 2021b), we resorted back to the same old mantra and messages of consumerism, even engaging in practices of hyper-consumption (Briggs et al, 2020;Angelova et al, 2021) at the expense of producing more and more precarious lives (Tsoneva et al, 2021;Deneva, 2021). Having outlined the some of the issues that the paper raises, the next section will provide a wider literature review context as to where we were before the pandemic with regards to social inequality and marginalization in Bulgaria problems that for the Balkans', however such framing and labelling fails to take in account the complex nature of different ethnic and religious communities that reside in the quarter.…”
Section: Introduction and Methodologymentioning
confidence: 99%
“…To put it differently, I am simply stating that what was happening in the context of the pandemic is not an entirely new phenomenon, as far ethnic minorities such as the Roma are concerned but is simply an intensification of processes directly related to neoliberal policies and regimes of governance, which have led to what Loic Wacquant defines as 'advanced marginality' (Wacquant, 2008). It's as simple as that, namely, in trying to overcome the impact of the lockdowns and deterioration of mental health (Briggs et al, 2021b), we resorted back to the same old mantra and messages of consumerism, even engaging in practices of hyper-consumption (Briggs et al, 2020;Angelova et al, 2021) at the expense of producing more and more precarious lives (Tsoneva et al, 2021;Deneva, 2021). Having outlined the some of the issues that the paper raises, the next section will provide a wider literature review context as to where we were before the pandemic with regards to social inequality and marginalization in Bulgaria problems that for the Balkans', however such framing and labelling fails to take in account the complex nature of different ethnic and religious communities that reside in the quarter.…”
Section: Introduction and Methodologymentioning
confidence: 99%
“…The new reality is accelerating business model transformation at a faster pace than ever before to ensure existential survival in a crisis for which no one was prepared. However, our team's research during the last two years (Angelova, Dimitrova & Pastarmadzhieva, 2021;Wojtyto et al, 2021) focused the attention on the influence of the COVID-19 pandemic, having a dramatic impact on society, business (entrepreneurship) and government institutions. The topic of the COVID-19 pandemic consequences and dissemination in modern society is in its infancy, at least because it is unfolding spatially and temporally on a local, regional, and global scale.…”
Section: The New Reality After Covid-19mentioning
confidence: 99%
“…With the ever-increasing complexity in consumer decisions due to several contributing factors such as the COVID-19 pandemic (Zwanka & Buff, 2021), digitalization (Sima et al, 2020), climate change (Thøgersen, 2021), and multicultural and diverse marketplaces (Angelova et al, 2021), the traditional consumer behavior prediction methods typically based on linear statistical analysis with finite contextual factors are fast becoming dated (Pappas & Woodside, 2021).…”
Section: Introductionmentioning
confidence: 99%
“…With the ever‐increasing complexity in consumer decisions due to several contributing factors such as the COVID‐19 pandemic (Zwanka & Buff, 2021), digitalization (Sima et al, 2020), climate change (Thøgersen, 2021), and multicultural and diverse marketplaces (Angelova et al, 2021), the traditional consumer behavior prediction methods typically based on linear statistical analysis with finite contextual factors are fast becoming dated (Pappas & Woodside, 2021). In a broader sense, consumer behavior research could be defined as research focusing on the cognitive and physical acts of end users concerned with ultimate consumption, that relate to acquiring, consuming, and disposing of economic goods and services both from private and public sectors (Arndt, 1976).…”
Section: Introductionmentioning
confidence: 99%