2007
DOI: 10.1007/s10824-007-9031-1
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The effects of gallery and artist reputation on prices in the primary market for art: a note

Abstract: -This paper advances a decision theoretical foundation for pricing scripts by means of a simple model of product differentiation implementing the undercut-proof equilibrium concept. We argue that while sociological factors play undoubtedly an important role, economic analysis can complement the insights from economic sociology on pricing in the primary art market. Our model analyzes the effects of the gallery's and the artist's reputation on the price the gallery charges. The results suggest that prices positi… Show more

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Cited by 44 publications
(21 citation statements)
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References 6 publications
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“…One of the first important studies in this respect is de la Barre et al (1994), which "to represent reputation (…) chose to work with dummy variables for artists (or nationalities)" (p.151). Another recent paper that focus on this issue is Schönfeld and Reinstaller (2007). Although their contribution is mostly theoretical, they present and discuss in detail empirical results previously available only to German-speaking scholars (by Beckert and Rössel, 2004).…”
Section: The Art Market: Workings and Evidencementioning
confidence: 94%
“…One of the first important studies in this respect is de la Barre et al (1994), which "to represent reputation (…) chose to work with dummy variables for artists (or nationalities)" (p.151). Another recent paper that focus on this issue is Schönfeld and Reinstaller (2007). Although their contribution is mostly theoretical, they present and discuss in detail empirical results previously available only to German-speaking scholars (by Beckert and Rössel, 2004).…”
Section: The Art Market: Workings and Evidencementioning
confidence: 94%
“…First, in the primary art market the artwork being sold is unique, i.e. there is only one original piece (Velthius 2003;Schönfeld/Reinstaller 2007). This aspect is important in the pricing of the works and the psychology surrounding the sale of these works; if a buyer misses the opportunity to purchase an original work, they will not get a second chance unless the artwork is reintroduced on the secondary market.…”
Section: The Primary Art Marketmentioning
confidence: 99%
“…Brynjolfsson and Smith () highlighted the positive relation between consumer awareness of a specific brand (here the artist) and higher prices. Moreover, an artist's popularity influences spectators’ involvement or commitment (Schönfeld & Reinstaller, ; Ursprung & Wiermann, ). Fandom is typical of popular artists’ supporters and leads to higher demand and a stronger willingness to pay.…”
Section: Hypotheses Developmentmentioning
confidence: 99%