The effects of framing on environmental decisions: A systematic literature review

Homar, Aja Ropret; Cvelbar, Ljubica Knežević

doi:10.1016/j.ecolecon.2021.106950

Cited by 60 publications

(45 citation statements)

References 91 publications

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“…However, comprehensive meta-analytic reviews reveal no robust difference in the persuasive effects of positive vs negative frames. These findings thus caution against a simple generalisations of the results (Nan et al , 2018; Ropret Homar and Knežević Cvelbar, 2021; Xu and Huang, 2020). For example, in the context of charitable advertising, where people must be persuaded to donate for a social cause, results show a slight advantage for positively framed appeals (Chang and Lee, 2009; Das et al , 2008; Xu and Huang, 2020).…”

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 69%

“…From a cognitive perspective, consumers process negatively framed messages more accurately (Chang et al , 2015; White et al , 2011), while from an emotional perspective, negatively framed messages inspire a sense of anticipated shame and guilt in recipients, fostering the adoption of pro-environmental behaviours (Amatulli et al , 2019; Bilandzic et al , 2017). Others researchers typically turn to prospect theory to explain the positive impact of negative information in terms of unstated but implicit risks that respondents seek to avoid via the proposed environmental behaviour (Ropret Homar and Knežević Cvelbar, 2021).…”

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

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Greening crowdfunding campaigns: an investigation of message framing and effective communication strategies for funding success

Rossolini

Pedrazzoli

Ronconi

2021

IJBM

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PurposeRecognising the growing importance of environmental and sustainable activities and the role of communication strategies in soliciting their financing, this work investigates the influence of message framing, green emphasis and quantitative information on the probability of green crowdfunding campaigns' success.Design/methodology/approachThis analysis is based on crowdfunding campaigns published between 2015 and 2020 on the Indiegogo platform in the category “Community projects – Environment”. The study develops an in-depth qualitative content analysis of the projects before performing an empirical examination to determine funding causes.FindingsCommunication strategies (message framing, green emphasis and quantitative goals) affect funding success. However, project category moderates the impact of message framing and green emphasis on campaign success. While positive framing increases agri-food campaign success, negative framing is more effective for clean energy and climate preservation projects. Moreover, indication of a quantitative goal and a marked green emphasis in a project's presentation increase campaign success, but a too marked green emphasis is only effective for agri-food projects.Practical implicationsGreen entrepreneurs and campaign managers must work carefully on their projects' communication, accounting for the type of product proposed, emphasising green components in its description and utilising quantitative information to present future goals. These strategies maximise backers' responses and enable entrepreneurs to obtain funding. The authors’ findings may be extended to other contexts, including the banking sector, to craft effective communication strategies for green financial products.Originality/valueBy applying framing theory in a new context (i.e. the online financing of green entrepreneurs), this study identifies new campaign success determinants and provides evidence for the moderating role of project category. Furthermore, the study highlights the need to develop different communication strategies for social and environmental-oriented projects.

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Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 69%

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

Greening crowdfunding campaigns: an investigation of message framing and effective communication strategies for funding success

Rossolini

Pedrazzoli

Ronconi

2021

IJBM

View full text Add to dashboard Cite

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“…A systematic literature review was used to find relevant literature in a transparent, unbiased and rigorous manner (Ropret Homar & Knežević Cvelbar, 2021) to create categories. The scope of the review was to understand the human-nature nexus from an affective, cognitive and intrinsic perspective.…”

Section: Methodsmentioning

confidence: 99%

Using a Deductive Approach to Develop a Picture Elicitation Technique to Explore the Human-Nature Nexus

Marais-Potgieter

Thatcher

2021

International Journal of Qualitative Methods

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The field of ecopsychology focuses on the affective relationship between individuals and nature that is based on the premise that what individuals love and care for, they will protect. There is however a methodological gap within the field of ecopsychology that relates to the qualitative exploration of the human-nature nexus. Elicitation techniques are a popular method used for exploring subconscious processes or to engage participants in a subject that might seem abstract such as affect towards nature. Currently, there exists no methodological guideline on how to develop a picture elicitation technique to explore the human-nature nexus and there is no technique to assist with this exploration. This article describes the methodology used to develop the Nature Nexus Elicitation Technique to enable the tacit exploration of the affective relationship that individuals have with nature. Six phases of the elicitation technique development are explained. The phases included a Systematic Literature Review, parallel study conducted online ( N = 43), emergent category validation, technique visual development, feasibility testing ( N = 5), and technique use ( N = 44). The results show the technique development processes as well as the output which is a range of cards that cover human-nature expressions that include intimacy, empathy, engagement, ambivalence, apathy, and alienation.

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“…Critically, the effectiveness of environmental impact messages may depend on how the consequences of people's behavior are framed [21]. For example, messages may be more effective when the consequences of environmentally relevant behaviors are framed in terms of losses rather than gains [22][23][24]. In other words, attempts to promote energy conservation may be more successful when they convey that energy-intensive behavior will hurt the environment rather than that energy-saving behavior will help the environment.…”

Section: Introductionmentioning

confidence: 99%

“…However, these findings need to be taken with a grain of salt as they are largely based on selfreport studies examining attitudes and intentions rather than actual energy use behavior (see [25], for a discussion of the validity issues related to such self-report proxies). In fact, a recent review of 61 framing studies in the environmental domain [24] included only seven studies on actual behavior, only one of which [26] included a measure of energy use. Moreover, the one study that examined the effect of loss framing on actual energy use behavior [26] confounded the framing intervention with additional interventions, which makes it impossible to attribute the intervention effect to the loss framing.…”

Section: Introductionmentioning

confidence: 99%

Evaluating the Effect of Framing Energy Consumption in Terms of Losses versus Gains on Air-Conditioner Use: A Field Experiment in a Student Dormitory in Japan

et al. 2021

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Promoting energy conservation in university dormitories is challenging because student residents are typically charged a flat utility fee. One possibility to curb excessive energy use in the absence of monetary incentives is to highlight the environmental consequences of energy use. However, it is still largely unknown how these consequences should be communicated to effectively change people’s behavior. In the present study, we analyzed the effect of framing the environmental consequences of energy use in terms of losses versus gains on the air-conditioner use of student residents of a Japanese university dormitory. A total of 330 students were provided with stickers to attach to the air-conditioner remote control in their dormitory room during the winter term. The stickers conveyed that increasing the temperature will hurt the environment (loss frame), that reducing the temperature will protect the environment (gain frame), or that changing the temperature will affect the environment (neutral frame). Day-to-day variations in objective air-conditioner use data were analyzed as a function of experimental condition to examine the effect of message framing. The change in air-conditioner use from pre-intervention to intervention period did not differ between experimental groups and neither did the change from pre-intervention period to a period after the intervention.

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The effects of framing on environmental decisions: A systematic literature review

Cited by 60 publications

References 91 publications

Greening crowdfunding campaigns: an investigation of message framing and effective communication strategies for funding success

Greening crowdfunding campaigns: an investigation of message framing and effective communication strategies for funding success

Using a Deductive Approach to Develop a Picture Elicitation Technique to Explore the Human-Nature Nexus

Evaluating the Effect of Framing Energy Consumption in Terms of Losses versus Gains on Air-Conditioner Use: A Field Experiment in a Student Dormitory in Japan

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