The Effects of Food Instagram Quality Attributes on Trust and Revisit Intention

Park, Cho-I; Namkung, Young

doi:10.24992/kjht.2021.10.30.07.17

Cited by 1 publication

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“…Moreover, restaurants' sales have been gradually increasing since the summer of 2021 [17]. In addition, a growing number of young Koreans are visiting restaurants and sharing their experiences through Instagram or TripAdvisor [18]. In other words, we demonstrate that online reviews are closely related to Korean restaurant consumption experiences.…”

Section: Theoretical Backgroundmentioning

confidence: 65%

Do Online Reviews Encourage Customers to Write Online Reviews? A Longitudinal Study

Xia

2022

Sustainability

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This study examines the nature of online reviews to explain changes in satisfaction, trust, and consumer intent to write a review during restaurant revisit stages. Using a data set of two-time lags, the findings show that the impact of online reviews on customer satisfaction, trust, and consumer intent to write a review decreases or dilutes over time. More specifically, the effect of online reviews in T + 1 diminishes as consumers experience a particular restaurant compared to when they initially encountered the review. Our findings also show that the impacts of online reviews on satisfaction and trust gradually decrease over time. However, the relationship between online reviews and trust is only significant in T + 1. Additionally, the effect of trust on customer intent to write a review initially increases (T) and then, gradually drops over time (T + 1). Finally, this study proposes guidelines for improving theoretical and practical insights across consumption experience stages.

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Section: Theoretical Backgroundmentioning

confidence: 65%

Do Online Reviews Encourage Customers to Write Online Reviews? A Longitudinal Study

Xia

2022

Sustainability

View full text Add to dashboard Cite

show abstract

The Effects of Food Instagram Quality Attributes on Trust and Revisit Intention

Cited by 1 publication

References 0 publications

Do Online Reviews Encourage Customers to Write Online Reviews? A Longitudinal Study

Do Online Reviews Encourage Customers to Write Online Reviews? A Longitudinal Study

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