The effects of extrinsic cues on online sales of fresh produce: a focus on geographical indications

Lee, Dongmin; Moon, Junghoon; Ryu, Min Ho

doi:10.1051/cagri/2019014

Cited by 11 publications

(5 citation statements)

References 34 publications

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“…Investigating online sales of fresh produce on the South-Korean market, Lee, et al [80] declared that indicating GI label as an extrinsic product characteristic might positively influence the sales and the price of the products.…”

Section: The Price Premium Of Gi Productsmentioning

confidence: 99%

Understanding the Real-World Impact of Geographical Indications: A Critical Review of the Empirical Economic Literature

et al. 2020

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In our study, we tried to collect empirical studies focusing on the economic impact of Geographical Indications (GIs). Using a systematic literature review approach, we investigated three different aspects: market size, price premium and impacts on rural development. Based on the findings of studies both from the grey and academic literature, the results are quite mixed. Though the number of GI-related empirical studies has risen in recent years, there is a lack of economic data to support policies related to GIs, even in the European Union (EU), where the most important GI system exists. Overall, it is impossible to draw any general conclusions about the economic impact of GIs. Some countries have remarkable GI market size, and some GI products have a determinative role in both domestic and export markets; however, it is not general. Again, some particular GI products of some regions could gain significant price premiums, but due to the associated higher production costs and unequal distribution in the value chain, it might not result in higher producer incomes. The most conflicting empirical results were found in how GIs can contribute to regional prosperity, as evidences of the harmful effects of GIs on rural development were also identified.

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Section: The Price Premium Of Gi Productsmentioning

confidence: 99%

Understanding the Real-World Impact of Geographical Indications: A Critical Review of the Empirical Economic Literature

et al. 2020

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“…However, the importance of brand on price formation is more relevant than protected labels as some researchers have suggested (3). Indeed, in a dual context such as the PDO Queso Palmero case (private and common labels), cheese price depends on brand reputation and common label reputation (10), both are extrinsic attributes of products that affect consumers' quality perceptions and willingness to pay for these products (1,24,33). Therefore, premium prices for PDO farmers could be the result of the combined effect of private brand and common label, since the PDO or the brand itself would be not enough to achieve these premium prices.…”

Section: Discussionmentioning

confidence: 99%

Protected designation of origin as driver of change in goat production systems: Beyond added value

et al. 2021

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Protected Designation of Origin (PDO) is one of the EU tools for rural development. Most of the literature on this subject is focused on premium prices and consumers’ willingness to pay for local products, since PDO and other labels aim to provide premium incomes for farmers. Our assumption is that PDO drives unexpected changes of farming styles not only related to processing or market strategies but also related to local resources using and to stablishing of different approach to agriculture and food production. We analyzed the PDO Queso Palmero (La Palma cheese) as a case of a dual label system (brand–certification common label) because it gives us the opportunity to compare farmers involved in a PDO scheme with farmers who works outside such systems. We conclude that private brands are more important than common label certification in price formation, but both are complementary, since PDO reinforces farmers’ efforts to improve quality. Beyond premium price, PDO also drives a radical change in farm structures, since it reconnects products to local resources (grazing vs intensification) and redesigns relationships with markets (shortening and diversifying chains and widening product offer). This change is characterized by implementation of new farming strategies in the context of PDO structure that coexist with classical farming strategies closer to intensification, not only in terms of productivity but also in terms of decoupling from local resources and productive and market specialization. Therefore, PDO is a powerful tool for rural development in a wide sense (resilience, empowerment, local capacity and network formation among others) far beyond its narrow remit of promoting economic growth (local or regional). Therefore, the coupling with local resources and the strength of local network and relationships as source of resilience, knowledge and capabilities improvement, have to be included in performance assessment of GIs in order to broaden the appraisal of role in regional development. Highlights PDO as institution is a powerful tool of farm transformation not only a protection structure of collective heritage or asset. Private brand effect on price is larger than common label effect (PDO label). PDO as institution leads radical changes of goat production systems from more production – oriented toward more market – oriented styles. Market chains and product diversification, focusing on quality, concern about consumers and coupling with local resources are distinctive features of farms involved in PDO.

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“…Regarding distribution and e-commerce, technological developments are projecting GIs into a new scenario where digital platforms may leverage the ability of producers to reach the market, to better satisfy consumer needs and expectations (Carlucci et al. , 2014), and increase revenues (Lee et al. , 2019).…”

Section: Research Backgroundmentioning

confidence: 99%

“…In online buying platforms, GI labels boost the selling performance of producers as they function as a signal of the intrinsic attribute of the product in the absence of touch and direct product experience, and this leverage positively influences the decision-making process of buying food online and increases orders, especially from foreign consumers (Lee et al. , 2019).…”

Section: Research Backgroundmentioning

confidence: 99%

Marketing geographical indication products in the digital age: a holistic perspective

Bartoli

Bonetti

Mattiacci

2021

BFJ

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PurposeThis paper analyses the impact of digitalization in the marketing of geographic indication (GI) products. Specifically, the objective is to provide a systemic and comprehensive view of marketing issues and challenges arising from evolving digitalization in the agriculture sector.Design/methodology/approachThe authors employed an explorative cognitive mapping technique on a sample of key informants among Italian companies and a consortium of registered food, spirits and wine products.FindingsThis study describes the key concepts dominant in the discourse of informants concerning digitalization and its influence on the GI market. Three clusters and two loops were also identified to explain the relationship among key concepts, which stress changes regarding the relationship with the consumer, product experience and innovation, and the integration between physical and virtual space.Research limitations/implicationsThis is the first attempt to apply cognitive maps to GIs. However, the study does have limitations: it was conducted on a small number of producers and was restricted to only Italy. Another limitation is that interviews were conducted during the COVID-19 pandemic.Practical implicationsThe results suggest important practical implications that stress the need for learning and increased digital competences for the efficient embedding of digital technologies in all business areas, increase product value and innovation, and the need for governance in support of digital transformation.Originality/valueThis work creates the new and valuable literature on food marketing and, specifically, on a changing market environment resulting from digitalization, by providing a holistic overview of digitalization in reference to the marketing of GIs.

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The effects of extrinsic cues on online sales of fresh produce: a focus on geographical indications

Cited by 11 publications

References 34 publications

Understanding the Real-World Impact of Geographical Indications: A Critical Review of the Empirical Economic Literature

Understanding the Real-World Impact of Geographical Indications: A Critical Review of the Empirical Economic Literature

Protected designation of origin as driver of change in goat production systems: Beyond added value

Marketing geographical indication products in the digital age: a holistic perspective

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