The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com

Yoon, Yeohong; Kim, Alex Jiyoung; Kim, Jeeyeon; Choi, Jeonghye

doi:10.1080/02650487.2018.1541391

Cited by 43 publications

(31 citation statements)

References 47 publications

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“…However, the dynamic effect on the supply of screenings supply was significant in concurrent terms only in the opening week and not in all release days.eWOM valence had a negative impact on the box office revenue and a positive impact on movie supplies. This finding contradicted previous studies (Yoon et al, 2019;Elberse & Eliashberg, 2003). This showed that when consumers cannot judge the quality of a product by scoring, they lowered their quality expectations through independent judgment, thereby reducing the risk of purchasing decisions.…”

Section: Discussioncontrasting

confidence: 89%

“…By using ratings, users indicate their different degrees of satisfaction regarding how their idiosyncratic preferences and the focal product match (Sun, 2012). In that case, there is a high possibility that potential buyers often use the rating to make a purchase decision (Yoon et al, 2019;Minnema et al, 2016). This behavior leads to an increase in product sales, and the influence of eWOM could thus go beyond the concurrent term (Duan et al, 2008).…”

Section: Hypothesesmentioning

confidence: 99%

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How electronic word of mouth dynamically influences product sales and supplies: an evidence from China film industry

Cai

Chen

Chao

et al. 2021

Economic Research-Ekonomska Istraživanja

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Electronic word of mouth (eWOM) is a way of communication on the internet, which can be diffused across online platforms, such as forums, blogs, reviews sites, and social networks. It is an important source of product information that influences consumers' behavior (Goldsmith, 2006). Consumers often share their experiences regarding products and services with eWOM. A previous study found that eWOM is one of the most influential resources of information transmission (Banerjee et al., 2017). Potential consumers often rely on the information provided by others to make their decisions (Chen & Xie, 2008;Chevalier & Mayzlin, 2006;Jing & Chao, 2021). A survey showed that 83% of consumers agree that eWOM affects their final decisions (Channel Advisor, 2011). eWOM communication was suggested to be a more efficient communication channel with less investments than traditional advertising (Milakovi c et al., 2020) and has been recognized as a process of personal influence that affects consumers' attitudes, decision-making, and purchases (Ansary & Hashim, 2018;Lee & Choeh, 2018;Bucko & Kakalej c ık, 2018). Kim et al. (2019) believe that eWOM volume have a very important impact on DVD sales. Kim et al. (2019) believes that the convenience of the platform is the key to drive eWOM's behavior, and the eWOM valence is more conducive to product sales. With the demand for cultural consumption and the number of movie theaters and screens, China's film industry has registered rapid growth. Films, however, are a high-investment and high-risk industry. During the COVID-19 period in particular, understanding consumer preferences and adjusting the number of film screenings to obtain better returns have had a substantial impact on the film industry. In this context, businesses should understand how eWOM affects consumers' decision-making processes that in turn play a very important role in the company's product marketing, supply chain, and competitive advantages (Akar & Dalgic, 2018;Ahmed et al., 2017;Kou et al., 2021).Although the relationship between eWOM and product sales have been investigated intensively, and they are very useful in marketing strategy, there still exist shortcomings that must be addressed because of the following reasons:First, prior studies usually focus on the influence of eWOM volume on box office sales (Duan et al., 2008;Liu, 2006). Recognizing that eWOM valence, which refers to the daily user average rating, may have a large impact on the movie market, the dynamic effect of user ratings should be investigated on movie sales and supplies. This plays an important role in predicting the economic performance of the movie at the box office.Secondly, the prior research on the eWOM effect focuses only on the end consumers (i.e., the viewers), which overlooks the exhibitors' decisions regarding whether or not to keep a movie on screen. eWOM is generated by consumers and significantly affects the potential viewing behavior of consumers (Chen et al., 2020). While making their programming choices, exhibitors may refer to th...

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Section: Discussioncontrasting

confidence: 89%

Section: Hypothesesmentioning

confidence: 99%

How electronic word of mouth dynamically influences product sales and supplies: an evidence from China film industry

Cai

Chen

Chao

et al. 2021

Economic Research-Ekonomska Istraživanja

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“…In academic circles there is growing interest in attempts to demonstrate a positive correlation between text comments and numerical ratings ( Kim H.-S. et al, 2015 ; Lee et al, 2017 ; Yoon et al, 2019 ). This would allow unstructured qualitative data about users’ opinions to be transformed into quantitative scores.…”

Section: Literature Reviewmentioning

confidence: 99%

The Influence of Quality on eWOM: A Digital Transformation in Hotel Management

Sánchez-González

González-Fernández

2021

Front. Psychol.

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There is no doubt that the use of Internet for purchasing products and services has constituted a crucial change in how people go about buying them. In the era of digital transformation, the possibility of accessing information provided by other users about their personal experiences has taken on more weight in the selection and buying processes. On these lines, traditional word-of-mouth (WOM) has given way to electronic word-of-mouth (eWOM), which constitutes a major social change. This behavior is particularly relevant in the services area, where potential users cannot in advance assess what is on offer. There is an abundant literature analyzing the effects of eWOM on different variables of interest in this sector. However, little is known about the factors that determine eWOM. Thus, the main objective of the present paper is to analyze the impact of two variables (objective quality and perceived quality) on eWOM. Both of them are crucial for potential customers in the process of finding hotel accommodations and they can motivate people to make such comments. The results demonstrate that these variables truly have a significant impact on whether or not users make comments on line. Moreover, it proved possible to observe certain differences according to the profile of the tourist involved and the destination where the hotel is located. In the current changing environment, this information is of great use for hotel managers in order to design strategies according to the type of guest they wish to attract.

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“…For several years, a number of scholars focused on measuring the effect of eWOM on different areas, such as restaurants (Oliveira and Casais, 2019;Zhang et al, 2017), hotels (Litvin, Goldsmith and Pan, 2018), product sales (Li, Wu and Mai, 2019;Yang, Park and Hu, 2018), purchase intention (Kunja and GVRK, 2018), customer value (Hanaysha, 2018), and loyalty (Sijoria, Mukherjee and Datta, 2019). In a similar matter, the literature also approaches consumers' judgment of reviews (e.g., Yoon et al, 2019;Gvili and Levy, 2018). Although the amount of empirical research on the topic of measuring the effect of online reviews is substantial in the marketing literature, thus far researchers have neglected the study of the influence of online reviews from both perspectives -positive and negative -on the consumer's perceptions of brands.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector

Brzozowska-Woś¹,

Schivinski²

2019

CEMJ

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The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com

Cited by 43 publications

References 47 publications

How electronic word of mouth dynamically influences product sales and supplies: an evidence from China film industry

How electronic word of mouth dynamically influences product sales and supplies: an evidence from China film industry

The Influence of Quality on eWOM: A Digital Transformation in Hotel Management

The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector

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