The Effects of Entrepreneurial Orientation on The Resilience of Tourism Actors with The Support of Government Policies on Rural Tourism in Jambi Province

Abstract

One of the most popular places in the world is a tourist destination. The tourism industry sector is a sector that is in great demand by consumers who are often called tourists. One of the attributes in rural tourism or nature tourism is often called rural tourism. This study aims to analyze the effect of Entrepreneurship Orientation on the resilience of rural tourism actors in Jambi Province which is mediated by government policy. Respondents in this study were tourism actors consisting of homestay owners, Tourist guides, Bumdes Wisata, MSMEs, Tourism Communities and Tourism Observer Groups in Jambi Province by specializing in research in Kerinci Regency. The total number of respondents are 100 people. The results of this study found that Government Policies are variables that can mediate The Impact of Entrepreneurial resilience of tourism of rural tourism actors in Jambi Province. The results of the study were obtained from Squared Multiple Correlations Resilience of Tourism of 81.3%. Squared Multiple Correlations Government Policies 66.8%.