The effects of emotion and need for cognition on consumer choice involving risk

Lin, Chien Huang; Yen, Hsiu Ju Rebecca; Chuang, Shin Chieh

doi:10.1007/s11002-006-4146-2

Cited by 53 publications

(24 citation statements)

References 41 publications

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“…Interestingly, this decrease in risk tolerance takes place even if positive-mood participants appear to overestimate the probabilities of winning (Nygren et al, 1996). Using happy and sad movie clips to elicit mood responses, Lin et al (2006) and Heath (2007) observe that participants in a happy mood display more conservatism and risk aversion than the controls when presented with hypothetical everyday life dilemmas and investment decisions.…”

Section: Risk Perception and Risk Taking Propensitymentioning

confidence: 99%

Positive mood and investment decisions: Evidence from comedy movie attendance in the U.S.

Lepori

2015

Research in International Business and Finance

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Positive mood has been repeatedly shown to affect decision-making under risk. In this study I exploit the time-series variation in the domestic theatrical release of comedy movies as a natural experiment for testing the impact that happy mood (proxied by weekend comedy movie attendance) has on the demand for risky assets (proxied by the performance of the U.S. stock market). Using a sample of data from 1994 to 2010, I estimate that an increase in comedy attendance on a given weekend is followed by a decrease in equity returns on the subsequent Monday, which is consistent with the mood-maintenance hypothesis. JEL Classification Codes: G11, G12, G14

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Section: Risk Perception and Risk Taking Propensitymentioning

confidence: 99%

Positive mood and investment decisions: Evidence from comedy movie attendance in the U.S.

Lepori

2015

Research in International Business and Finance

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“…Para Loewenstein, et. al (2001) as pessoas interagem com a perspectiva do risco por duas maneiras: avaliando o risco cognitivamente e reagindo a estes emocionalmente.…”

Section: O Risco E O Comportamento De Riscounclassified

“…Conforme esta hipótese uma vez afetado por emoções negativas, o decisor se expõe ao risco, a fim de obter retornos maiores, que lhe gerem emoções positivas. (ISEN;NYGREN;ASHBY, 1988;KUNG;YANG, 2005;YEN;CHUANG, 2006;ZHAO, 2006;PARK;LEE;. Bruyneel, et.…”

Section: Introductionunclassified

The Interference of Emotion Risk Decision-Making: An Experimental Study With Controllership Professionals

Alvarenga

Cardoso

Ferreira

et al. 2014

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RESUMO Este estudo teve como objetivo investigar a interferência da emoção no comportamento de risco de profissionais, pós-graduados e pós-graduandos, nas áreas de controladoria e afins, mediante abordagem experimental. Para isto, foi aplicada aos participantes a tarefa Risk Task, composta por 100 apostas, a qual em cada aposta o decisor tinha a escolha de decidir por um retorno maior vinculado a um risco maior, ou por um retorno menor vinculado a um risco menor. Participaram do estudo 80 sujeitos que antes de executarem a tarefa tiveram a emoção induzida, e 11 sujeitos foram descartados. Através da análise estatística inferencial não foi possível observar indícios da interferência da emoção, não sendo possível justificar a variação no comportamento de risco entre os grupos, e tampouco diferença no tempo de execução da tarefa. Também não foi identificado relacionamento entre o comportamento de risco e o gênero dos decisores. Apesar de negativos, os resultados da pesquisa estão em linha com o que acontece em outras frentes no mesmo tema em que ainda não existe consenso sobre a influência ou não da emoção nas decisões. Desta forma, espera-se que os resultados desta pesquisa estimulem novos estudos empíricos sobre a interferência das emoções na decisão em populações da área financeira, bem como, a interferência que diversas valências de emoções podem exercer sobre a decisão.

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“…Mood manipulation . Films were used to induce the desired mood states, a method which has been used successfully in previous studies (Adaval, 2003; Lin, Yen & Chuang, 2006). To induce a sad mood participants were asked to view a segment of the movie Ordinary People , and to induce a happy mood participants were asked to view a segment of the film Pretty Woman.…”

mentioning

confidence: 99%

How health information affects college students’ inclination toward variety-seeking tendency

Lin

2010

Scandinavian Journal of Psychology

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College students often consume too much snacks (e.g. potato chips) and such high-fat snacks are found to be related to obesity. This paper seeks to explore the effect of health-related information on the relationship of mood states and variety seeking (VS) behavior among enjoyable snacks. Health warnings and nutritional labeling are used to examine the moderating effects on this relationship. Consistent with our hypotheses, the results indicate that the presence of health warnings attenuates the influence of mood states on VS, so that happy and sad students tend to converge to similar levels of VS. However, in the absence of health warnings, sad students tend to incorporate significantly more VS than happy students. Similarly, the presence of nutritional labeling attenuates the influence of mood states on VS, so that happy and sad students tend to converge to similar levels of VS. However, in the absence of nutritional labeling, sad students tend to incorporate significantly more VS than happy students. The results provide evidence that making health warnings and nutritional labeling more salient might be a good way to decrease students' VS tendency for high-fat snacks.

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The effects of emotion and need for cognition on consumer choice involving risk

Cited by 53 publications

References 41 publications

Positive mood and investment decisions: Evidence from comedy movie attendance in the U.S.

Positive mood and investment decisions: Evidence from comedy movie attendance in the U.S.

The Interference of Emotion Risk Decision-Making: An Experimental Study With Controllership Professionals

How health information affects college students’ inclination toward variety-seeking tendency

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