The effects of e-commerce businesses to small-medium enterprises: Media techniques and technology

Kadir, Syukriah; Shaikh, Junaid M.

doi:10.1063/5.0110893

Cited by 5 publications

(4 citation statements)

References 13 publications

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“…On platforms like Facebook, Instagram, Twitter, and LinkedIn, SMEs have the space to create business presences that connect directly with their potential consumers (Kadir & Shaikh, 2023).…”

Section: Discussionmentioning

confidence: 99%

The Strategic Role of Social Media as a Marketing Communication Tool to Enhance the Competitiveness and Sales of MSMEs

Sutrisno,

Yani,

Diawati

2024

IFIJEB

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Social media offers high accessibility and broad reach. With relatively low costs, MSMEs can reach a larger and more diverse audience compared to traditional media. This research aims to understand how social media can be strategically utilized by MSMEs as a marketing communication tool to enhance their competitiveness and sales. This research is a literature review study with a qualitative approach. The data sources used in this study were obtained from scholarly articles accessed through Google Scholar from 2014-2024. The study results show that social media has proven to be an essential element in marketing strategies for MSMEs. By effectively utilizing social media, MSMEs can build a strong online presence, engage in two-way dialogues with customers, maintain close relationships with existing customers, reach global markets at affordable costs, and better measure their marketing performance. Thus, social media not only becomes a communication tool but also a key to success for MSMEs in this digital era.

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“…On platforms like Facebook, Instagram, Twitter, and LinkedIn, SMEs have the space to create business presences that connect directly with their potential consumers (Kadir & Shaikh, 2023).…”

Section: Discussionmentioning

confidence: 99%

The Strategic Role of Social Media as a Marketing Communication Tool to Enhance the Competitiveness and Sales of MSMEs

Sutrisno,

Yani,

Diawati

2024

IFIJEB

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“…However, the study's focus on a specific demographic and geographical location may limit its generalizability. Kadir & Shaikh (2023) examine the effects of e-commerce businesses on SMEs, particularly through media techniques and technology. The study highlights the importance of digital marketing and social media in enhancing the visibility and reach of SMEs in the e-commerce landscape.…”

Section: Literature Reviewmentioning

confidence: 99%

Companies with at least 10 Employees Selling Online across the Italian Regions

Leogrande

2024

SSRN Journal

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“…The research will involve a thorough review of existing literature on BI, SCM, and SMEs to identify key gaps and challenges. Subsequently, a tailored BI conceptual model will be as increased agility, exibility, and innovation, ultimately driving business growth and success in dynamic and competitive markets [11].…”

Section: Introductionmentioning

confidence: 99%

Enhancing Supply Chain Management in Small-Medium Enterprises through Business Intelligence: A Conceptual Model Approach

Sadeghi,

hasan

2024

Preprint

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In the contemporary business milieu, small and medium enterprises (SMEs) encounter distinct challenges in navigating the complexities of supply chain management (SCM) owing to resource constraints and operational limitations. This study proposes a conceptual model to bolster SCM efficiency within SMEs through the strategic application of business intelligence (BI). Adopting a qualitative and exploratory approach, the research delves into the experiences and insights of experts, managers, and information technology specialists entrenched in the SME landscape. Utilizing judgmental sampling, data saturation was achieved through semi-structured interviews, which were subsequently analyzed via thematic analysis. The findings unveil a comprehensive framework comprising 98 initial themes distilled into 55 basic themes, 15 organizing themes, and 4 global themes encompassing supply network analytics, business performance analytics, optimal path management, and retention and loyalty analytics. By embracing BI and integrating the proposed conceptual model, SMEs are poised to unlock novel growth trajectories and fortify their competitive standing in the contemporary business ecosystem.

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The effects of e-commerce businesses to small-medium enterprises: Media techniques and technology

Cited by 5 publications

References 13 publications

The Strategic Role of Social Media as a Marketing Communication Tool to Enhance the Competitiveness and Sales of MSMEs

The Strategic Role of Social Media as a Marketing Communication Tool to Enhance the Competitiveness and Sales of MSMEs

Companies with at least 10 Employees Selling Online across the Italian Regions

Enhancing Supply Chain Management in Small-Medium Enterprises through Business Intelligence: A Conceptual Model Approach

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