“…U.D.I. improves product quality (Feng, Sun, & Zhang, 2010) and performance (Lau, Tang, & Yam, 2010), contributes to micro innovations (Hyysalo, 2009), reduces the market risk of disruptive innovations (Enkel, Kausch, & Gassmann, 2005), impacts user satisfaction and facilitates a company's innovation capabilities (Ngo & O'Cass, 2013). The U.D.I.…”